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Facebook Messenger Remarketing by CartBack

Facebook Messenger Remarketing by CartBack

Developed by CartBack

95 reviews
Price: From $0.00 / month More info
  • Recover abandoned carts through a Facebook Messenger chatbot
  • Get higher open and click rates than email
  • Customize your message - offer a discount code, for example

Test the app here

Opt-in no longer default

Prior to Oct 6th, the default state of the "Send to Messenger" checkbox was opt-in. Facebook has changed its policy and it will no longer be opt-in by default for new stores.

However if you connected your Shopify Messenger channel before Oct 6th, you're in luck and will still have the opt-in checked by default

How it works

Once you install the app, your product pages will have a "Send to Messenger" checkbox below the Add to Cart button.

If your visitor is already logged into Facebook, the checkbox will already be pre-populated with his name.

Once he adds the product to his cart, he automatically gets opted in to get Facebook messages from your store. Your Facebook page then sends him up to 3 follow-up messages only if he didn't purchase.


Pricing is based on the # of recipients each month:

  • 250+ recipients -> $12/month

  • 500+ recipients/month -> $19/month

  • 1000+ recipients/month -> $29/month

  • 2500+ recipients/month -> $59/month

  • 5000+ recipients/month -> $99/month

  • 8000+ recipients/month -> $149/month

  • Unlimited recipients/month -> $189/month

You can send up to 3 abandoned cart messages per recipient.


Who is the sender of the Facebook message?
Your Facebook page automatically sends the message. During install, you'll be prompted to connect your Facebook page

How many messages get sent?
We can send up to 3 Facebook messages on your behalf. One will be 30 minutes after the cart gets abandoned, the 2nd will be 24 hours after, and the 3rd 48 hours after. In all cases, we check to make sure the visitor did not make a purchase before we message them!

Can I customize the Facebook message?
Yes, you can customize the body of the message as well as the call-to-action button

Is this within Facebook's terms-of-service
Yes, when your visitor opts-in through the checkbox, you are allowed to message them multiple times within a 24 hour period, and once after 24 hours per Facebook's policy

I already have an abandoned checkout app. Would I still use this?
Yes, you can use your current app to send emails to shoppers who left their email address. And this app will complement it by handling the visitors who did NOT leave an email address

Why is this better than the typical abandoned cart app?
Abandoned cart apps all take the same approach of emailing your visitors. But they all have very low open rates and even lower click-thru rates. With FB Messenger, you'll see open rates in the 70-80% range.

If I keep my abandoned cart email app, won't my abandoners see 2 sets of messages (one on email and one on Facebook) if they leave their email address?
Yes. Best practice is to messaging abandoners on multiple channels. With email open rates in the 30% range, those abandoned cart messages from your abandoned cart email app are more likely to not get read. Facebook Messenger is getting 2-3x better open rates than email!

Also the scenario of getting both an email and an FB message is actually a minority of abandoned carts. Email can only be done on abandoned checkouts (where the visitor leaves her email address). FB Messenger Remarketing works on abandoned carts (where the checkout process hasn't started). Abandoned carts far exceed the number of abandoned checkouts.

I'm seeing a lot more Facebook messages being sent than my abandoned checkout email app. Why?
Most abandoned cart apps are really abandoned checkout apps. They go after shoppers at the bottom of the funnel who already gave you their email address.

This app gets a larger number of people who just added to cart but didn't start checking out. Being slightly higher up in the funnel means there is a much larger pie to go after.

Can my visitors opt-out of the abandoned cart messages?
Yes on the 1st message that gets sent, there's also a "No thanks" button they can tap which will opt them out from receiving any more abandoned cart messages

Will the "Send to Messenger" checkbox show for people logged out of Facebook?
No, we hide the checkbox if a visitor isn't logged in since the chance of them logging in to check the box is very low

Can I get rid of the "Thanks" and "No Thanks" buttons, or rename them?
Yes, just send us an email and we can change them to whatever you'd like or remove them completely. But we recommend keeping at least the "No Thanks" reply button to give your visitors a chance to opt out of future messages.

Can I move the position of the "Send to Messenger" checkbox?
Yes, you can place this code on your product detail page to move it to the position you'd like: < div id="fbmessenger-checkbox"></ div>. When you copy and paste this, make sure to remove the empty space for the div tags

I'm not seeing the messages being sent within the Sent folder of my Facebook business page's Inbox You'll only see the message threads when your visitor replies. Most folks just see your automated message and take action without replying. So you won't see them in your Sent folder. But rest assured, messages are being sent for your abandons!

Do you count three messages to the same customer as 3 messages or 1 for your pricing?
Just one :)

Are you adding a tracking pixel?
We are not adding our own pixels. But Facebook pixels are being triggered to log an event for the "Send to Messenger" checkbox confirmation (i.e. when user clicks on Add to Cart, we push an event that the user has opted in for messages). This is required for us to send an abandoned cart sequence via FB Messenger

How do I get support?
You can email us at help@getcartback.com. You'll find that we're very responsive. We're also very happy to talk over the phone or Skype (just email us your contact details)

Facebook Messenger Remarketing by CartBack reviews

95 reviews
  1. 5 stars (89 reviews)
  2. 4 stars (1 review)
  3. 3 stars (0 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (2 reviews)

Super easy to use!



Stand by for a controversial opinion: email marketing IS DEAD. Abandoned carts emails aren’t worth the time it takes you to make the template.

Get this app. Let it do its thing and it will make you money. Fact.

Don’t expect miracles - a lot of people abandon carts for a reason. But we definitely have more success with this than with emails


Fantastic app and fantastic support.
My store has post purchase up-sell funnels that conflicts with all FB messenger cart recovery apps causing recovery messages with discounts to be sent to customers who have already made a purchase. So far only the CartBack team was serious enough to offer their time in helping me find a solution for this and they manage to resolve issue. Kudos to Joe & his team. Look no further this is the best cart recovery app for Shopify.


The team over at CartBack are doing a fantastic job, I have currently got a 41x ROI and it absolutely payed for the monthly payment itself. Would highly recommend this app to anyone looking to use a retargeting campaign on fb.


Support team was very fast to reply and help me get this situated on our template.This app has recovered 27 abandoned carts for us in the past month through Facebook Messenger. There are other Messenger apps out there, but this one has the best value. We’re getting an 84x ROI from this app!


This is by far the best remarketing app I've seen so far. I'm getting 90X ROI in my store. What more can you ask for?


Great app. Recommended for everyone!


Love the app, saw direct attribution sales immediately. Joe also helped with a custom request to help with tracking. Highly reccomended!


Great app, and even better support!
Helped me customize stuff that doesn't appear on the control panel, with quick and professional responses
I would appreciate if they allow us to customize the flow of messaging


Great app. Recommended for everyone!

After searching for several solutions for messenger remarketing, we found this app as the best. When we had a question we have contacted the support and they replied quickly.


From $0.00 / month

Free up to 250 total recipients; plans start at only $12/month after 250

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