Cartback: Messenger Marketing

Cartback: Messenger Marketing

by CartBack

Messenger for Abandoned Carts

4.9 of 5 stars(367 reviews)

Messenger for Abandoned Carts

If a customer abandons their cart, your Page sends up to 3 Facebook Messenger reminders until they purchase

Facebook Retargeting

Instead of buying retargeting ads, use Messenger to target visitors who abandoned their cart without buying

FB Messenger Remarketing

Not just Messenger for abandoned carts; automatically follow-up with customers after they purchase

About Cartback: Messenger Marketing

Messenger for Abandoned Carts

Cartback is the original Facebook Messenger Remarketing app. Once your visitor adds the product to his cart, he automatically gets opted in to get Facebook messages from your store. Your Facebook page sends him up to three follow-up messages only if he didn't purchase.

Facebook Retargeting

Engage potential customers 1:1 through FB Messenger. Retargeting ads might leave an impression. But Messenger messages have super-high open rates and click-through rates so that your visitors can complete their purchase

Messenger Remarketing for both Abandoned Carts and Customers who purchased

Cartback was the first app to use Messenger for abandoned carts. Now we also let you follow up with customers who purchased. You can do upsells, ask customers for reviews, and just do good customer service follow-up. This is a premium feature that we enable after your free trial is over


Q: Who is the sender of the Facebook message? A: Your Facebook page automatically sends the message. During install, you'll be prompted to connect your Facebook page

Q: Is this within Facebook's terms-of-service A: Yes, when your visitor opts-in through the checkbox, you are allowed to message them multiple times within a 24 hour period, and once after 24 hours

Q: I already have an abandoned checkout app. Would I still use this? A: Yes, you can use your current app to send emails to shoppers who left their email address. And this app will complement it by handling the visitors who did NOT leave an email address

Q: Can my visitors opt-out of the abandoned cart messages? There's a "No thanks" quick-reply button your recipients can tap which will opt them out from receiving any more abandoned cart messages

Q: Will the "Send to Messenger" checkbox show for people logged out of Facebook? No, we hide the checkbox if a visitor isn't logged in since the chance of them logging in to check the box is very low

Q: I don't have my checkbox prechecked by default. Can you help me get default-checked status?

A: When you go through our installation process, we will manually set up and review the checkbox on your product pages to ensure it's 100% compliant with Facebook's best practices. Then we can apply to Facebook for default-checked status on your behalf.

About Cartback

CartBack is based in Mountain View, CA. We launched as the first Facebook Messenger Remarketing app in the Shopify store in July '17.

Integrates with

  • Manychat,
  • Chatfuel,
  • Shopify Messenger Channel

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


  • Privacy policy not provided

Pricing 30-day free trial


First 2000 messages/month free; $20 per additional 1000

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 367 reviews

  • 5 of 5 stars
    97% of ratings are 5 stars
  • 4 of 5 stars
    1% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews

Tana Bracelet

Nice app and very helpful support team. Highly recommend for those who are struggling to recover your cart abandonments.

Koils by Nature

Excellent app, the BIG companies even use it! Our ROI in 25x some months! Easy to install and maintain. I recommend to all of my clients1

Forte Moda

The app is awesome. It's literally almost always bringing in a 10x+ ROI and the support is amazing. I'd highly recommend this app