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Facebook Messenger Remarketing by CartBack

Facebook Messenger Remarketing by CartBack

Developed by CartBack

307 reviews
Price: $69.00 – $299.00 / month Free Trial: 30 days More info
  • Recover abandoned carts through a Facebook Messenger chatbot
  • Get higher open and click rates than email
  • Customize your message - offer a discount code, for example

Test the app here

How it works

Once you install the app, your product pages will have a "Send to Messenger" checkbox below the Add to Cart button.

If your visitor is already logged into Facebook, the checkbox will already be pre-populated with his name.

Once he adds the product to his cart, he automatically gets opted in to get Facebook messages from your store. Your Facebook page then sends him up to 3 follow-up messages only if he didn't purchase.


I don't have my checkbox prechecked by default. Can you help me get default-checked status?
When you go through our installation process, we will manually set up and review the checkbox on your product pages to ensure it's 100% compliant with Facebook's best practices. Then we can apply to Facebook for default-checked status on your behalf.

We will extend your free trial to 30 days so that you do not get charged during this setup and review process.

Who is the sender of the Facebook message?
Your Facebook page automatically sends the message. During install, you'll be prompted to connect your Facebook page

How many messages get sent?
The app can send up to 3 Facebook messages on your behalf. One will be 30 minutes after the cart gets abandoned, the 2nd will be 24 hours after, and the 3rd 48 hours after. In all cases, we check to make sure the visitor did not make a purchase before we message them!

Can I customize the Facebook message?
Yes, you can customize the body of the message as well as the call-to-action button

Is this within Facebook's terms-of-service
Yes, when your visitor opts-in through the checkbox, you are allowed to message them multiple times within a 24 hour period, and once after 24 hours per Facebook's policy

I already have an abandoned checkout app. Would I still use this?
Yes, you can use your current app to send emails to shoppers who left their email address. And this app will complement it by handling the visitors who did NOT leave an email address

Why is this better than the typical abandoned cart app?
Abandoned cart apps all take the same approach of emailing your visitors. But they all have very low open rates and even lower click-thru rates. With FB Messenger, you'll see open rates in the 70-80% range.

If I keep my abandoned cart email app, won't my abandoners see 2 sets of messages (one on email and one on Facebook) if they leave their email address?
Yes. Best practice is to messaging abandoners on multiple channels. With email open rates in the 30% range, those abandoned cart messages from your abandoned cart email app are more likely to not get read. Facebook Messenger is getting 2-3x better open rates than email!

Also the scenario of getting both an email and an FB message is actually a minority of abandoned carts. Email can only be done on abandoned checkouts (where the visitor leaves her email address). FB Messenger Remarketing works on abandoned carts (where the checkout process hasn't started). Abandoned carts far exceed the number of abandoned checkouts.

I'm seeing a lot more Facebook messages being sent than my abandoned checkout email app. Why?
Most abandoned cart apps are really abandoned checkout apps. They go after shoppers at the bottom of the funnel who already gave you their email address.

This app gets a larger number of people who just added to cart but didn't start checking out. Being slightly higher up in the funnel means there is a much larger pie to go after.

Can my visitors opt-out of the abandoned cart messages?
Yes on the 1st message that gets sent, there's also a "No thanks" button they can tap which will opt them out from receiving any more abandoned cart messages

Will the "Send to Messenger" checkbox show for people logged out of Facebook?
No, we hide the checkbox if a visitor isn't logged in since the chance of them logging in to check the box is very low

Can I get rid of the "Thanks" and "No Thanks" buttons, or rename them?
Yes, just send us an email and we can change them to whatever you'd like. The "No Thanks" reply button gives your visitors a chance to opt out of future messages.

Can I move the position of the "Send to Messenger" checkbox?
Yes, you can place this code on your product detail page to move it to the position you'd like: < div id="fbmessenger-checkbox"></ div>. When you copy and paste this, make sure to remove the empty space for the div tags. It's important to keep the checkbox close to the ATC button to stay compliant with Facebook's best practices.

I'm not seeing the messages being sent within the Sent folder of my Facebook business page's Inbox You'll only see the message threads when your visitor replies. Most folks just see your automated message and take action without replying. So you won't see them in your Sent folder. But rest assured, messages are being sent for your abandons!

Do you count three messages to the same customer as 3 messages or 1 for your pricing?
Just one :)

Are you adding a tracking pixel?
We are not adding our own pixels. But Facebook pixels are being triggered to log an event for the "Send to Messenger" checkbox confirmation (i.e. when user clicks on Add to Cart, we push an event that the user has opted in for messages). This is required for us to send an abandoned cart sequence via FB Messenger

Facebook Messenger Remarketing by CartBack reviews

307 reviews
  1. 5 stars (298 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (0 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (3 reviews)

I loved having my hand held through the whole process! Great customer service, especially for a newbie like me!


If you had your Shopify store integrated with the Messenger channel before Oct 6th, 2017, you were in luck. Because you had your checkbox defaulted to being prechecked, which meant that practically ALL your visitors were opted into getting abandoned cart messages after they did an Add-to-Cart.

Unfortunately we were not one of them. This was a huge competitive advantage that these early stores had. We tried the app without default prechecked status, but had zero success with it because our visitors had to manually opt into receiving notifications on Facebook. Spoiler alert: practically no one manually opts in!

But I found out that Cartback is able to apply to Facebook on our behalf to get our store and FB page whitelisted. They did and within 10 days, we became one of the lucky ones with the prechecked advantage. Now the number of messages being sent is huge. And Cartback makes up 12-13% of our total sales. So if you weren't one of the lucky ones before Oct 6th 2017, the developer behind this app can still help you get prechecked default status. And that makes a huge difference!


Cartback makes it super easy to use Messenger to make real sales. We Multiple X ROI sales from this app in the last 30 days. Only visitors that didn’t buy get the messages, and they can opt out of receiving them.


One of the must-have apps in Shopify. Everyone who puts something in their cart and is logged into facebook at the time of doing so gets an abandoned cart message. And then they automatically get the messenger remarketing sequence. Just set it and forget it. More than 2/3rd of our users are logged into Facebook when they browse our site, so coverage is great. And the 1:1 messaging through chat is very effective and getting these abandoners reengaged.


There’s a few apps that do this Messenger marketing. Cartback was the first and still the best in my opinion. This is a real revenue-generating app with a very real ROI (172x for us). Cartback can help you get prechecked status for your “Send to Messenger” checkbox, and that makes a HUGE difference


Abandoned carts through Messenger are a game changer. 377 abandoned carts reached through this app for us last month. That’s a much bigger pool than abandoned checkout emails. And the open rates are so much better.



If you want to make money in e-commerce, this app is a MUST HAVE! 67x ROI in the first month for us! We couldn't be happier with the app and couldn't recommend it more. Literally our favorite app add-on!


15% of our revenue comes from this app


Great App! We are seeing a 23x ROI with it!!!

We use it across all our shopify store fronts would recommend in a heart beat


Remarketing in FB Messenger is a total game changer. Considering how many people are logged into FB at all times, the number of people you can reach. Our store reached 876 last month. These are people that did NOT leave their email address.

$69.00 – $299.00 / month

  • $69/month for up to 3,000 recipients/month

  • $20 for each additional 1,000 recipients

  • $299/month for unlimited recipients

30 days

Support & Sales

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