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Facebook Messenger Remarketing by CartBack

Facebook Messenger Remarketing by CartBack

Developed by CartBack

260 reviews
Price: $49.00 – $299.00 / month Free Trial: 30 days More info
  • Recover abandoned carts through a Facebook Messenger chatbot
  • Get higher open and click rates than email
  • Customize your message - offer a discount code, for example

Test the app here

How it works

Once you install the app, your product pages will have a "Send to Messenger" checkbox below the Add to Cart button.

If your visitor is already logged into Facebook, the checkbox will already be pre-populated with his name.

Once he adds the product to his cart, he automatically gets opted in to get Facebook messages from your store. Your Facebook page then sends him up to 3 follow-up messages only if he didn't purchase.


I don't have my checkbox prechecked by default. Can you help me get default-checked status?
When you go through our installation process, we will manually set up and review the checkbox on your product pages to ensure it's 100% compliant with Facebook's best practices. Then we can apply to Facebook for default-checked status on your behalf.

We will extend your free trial to 30 days so that you do not get charged during this setup and review process.

Who is the sender of the Facebook message?
Your Facebook page automatically sends the message. During install, you'll be prompted to connect your Facebook page

How many messages get sent?
The app can send up to 3 Facebook messages on your behalf. One will be 30 minutes after the cart gets abandoned, the 2nd will be 24 hours after, and the 3rd 48 hours after. In all cases, we check to make sure the visitor did not make a purchase before we message them!

Can I customize the Facebook message?
Yes, you can customize the body of the message as well as the call-to-action button

Is this within Facebook's terms-of-service
Yes, when your visitor opts-in through the checkbox, you are allowed to message them multiple times within a 24 hour period, and once after 24 hours per Facebook's policy

I already have an abandoned checkout app. Would I still use this?
Yes, you can use your current app to send emails to shoppers who left their email address. And this app will complement it by handling the visitors who did NOT leave an email address

Why is this better than the typical abandoned cart app?
Abandoned cart apps all take the same approach of emailing your visitors. But they all have very low open rates and even lower click-thru rates. With FB Messenger, you'll see open rates in the 70-80% range.

If I keep my abandoned cart email app, won't my abandoners see 2 sets of messages (one on email and one on Facebook) if they leave their email address?
Yes. Best practice is to messaging abandoners on multiple channels. With email open rates in the 30% range, those abandoned cart messages from your abandoned cart email app are more likely to not get read. Facebook Messenger is getting 2-3x better open rates than email!

Also the scenario of getting both an email and an FB message is actually a minority of abandoned carts. Email can only be done on abandoned checkouts (where the visitor leaves her email address). FB Messenger Remarketing works on abandoned carts (where the checkout process hasn't started). Abandoned carts far exceed the number of abandoned checkouts.

I'm seeing a lot more Facebook messages being sent than my abandoned checkout email app. Why?
Most abandoned cart apps are really abandoned checkout apps. They go after shoppers at the bottom of the funnel who already gave you their email address.

This app gets a larger number of people who just added to cart but didn't start checking out. Being slightly higher up in the funnel means there is a much larger pie to go after.

Can my visitors opt-out of the abandoned cart messages?
Yes on the 1st message that gets sent, there's also a "No thanks" button they can tap which will opt them out from receiving any more abandoned cart messages

Will the "Send to Messenger" checkbox show for people logged out of Facebook?
No, we hide the checkbox if a visitor isn't logged in since the chance of them logging in to check the box is very low

Can I get rid of the "Thanks" and "No Thanks" buttons, or rename them?
Yes, just send us an email and we can change them to whatever you'd like. The "No Thanks" reply button gives your visitors a chance to opt out of future messages.

Can I move the position of the "Send to Messenger" checkbox?
Yes, you can place this code on your product detail page to move it to the position you'd like: < div id="fbmessenger-checkbox"></ div>. When you copy and paste this, make sure to remove the empty space for the div tags. It's important to keep the checkbox close to the ATC button to stay compliant with Facebook's best practices.

I'm not seeing the messages being sent within the Sent folder of my Facebook business page's Inbox You'll only see the message threads when your visitor replies. Most folks just see your automated message and take action without replying. So you won't see them in your Sent folder. But rest assured, messages are being sent for your abandons!

Do you count three messages to the same customer as 3 messages or 1 for your pricing?
Just one :)

Are you adding a tracking pixel?
We are not adding our own pixels. But Facebook pixels are being triggered to log an event for the "Send to Messenger" checkbox confirmation (i.e. when user clicks on Add to Cart, we push an event that the user has opted in for messages). This is required for us to send an abandoned cart sequence via FB Messenger

Facebook Messenger Remarketing by CartBack reviews

260 reviews
  1. 5 stars (252 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (0 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (2 reviews)

Awesome App! Started converting day one.


Abandoned checkout emails can only be sent once the customer has entered all their info and reach the checkout page. With this app you can remarket to potential customers further up the funnel who did NOT give you their email address yet.

There are abandoned cart email apps out there that bolted on messenger as an add-on feature much later on. Cartback is 100% focused on messenger. And there are also other apps that do this FB Messenger remarketing. CartBack is the best. Superb service by the team behind this app. Priced to guarantee excellent ROI. And they can help you apply to get the prechecked status from Facebook (which is HUGE).

We've been getting lots of sales from this app and I can't imagine running my store without it.


Great App! Does exactly as described, would highly reccomend.


The app has given us a 35-40X ROI month-on-month. This is a must have app if the majority of your traffic comes through Facebook ads. The interface is great and Joe was helpful in providing us support.


Joe is on top of his game. Responds super fast and is extremely helpful. If you get a decent amount of traffic installing this app will get you sales for sure.

Reason I'd knock off half a star if I could (But since I can't i'll round up):

While this app (and other apps like this) may give you more revenue, not all of your customers will love it. We received a bad fb review for this automated messaging messaging, the roi is still there. Enough to possibly outweigh a bad review here or there. But it is your business just one thing to consider.


Joe, you are totally amazing, and so is your entire team. WOWZA, while I am sleeping you take care of me, I appreciate you so much! Would not want to be without this app, I recommend it to all I know who have a Shopify store. Thanks, be well :)


There’s a few apps that do this Messenger marketing. This is a real revenue-generating app with a very real ROI.


Awesome team . They are doing a great customer support , really helpfull .


The Cartback team got our store whitelisted for prechecked status with Facebook within 2 weeks. Very good support, now let's see the result with this app !!


Many more abandoned cart messages get sent through Facebook than an email app would since the customer doesn’t need to input their email address. In the last 30 days, the app sent messages to 1,689 abandoned carts.

$49.00 – $299.00 / month

  • $49/month for up to 2,000 recipients/month

  • $20 for each additional 1,000 recipients

  • $299/month for unlimited recipients

30 days

Support & Sales

not provided
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