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Facebook Messenger Remarketing by CartBack

Facebook Messenger Remarketing by CartBack

Developed by CartBack

221 reviews
Price: $29.00 – $299.00 / month Free Trial: 30 days More info
  • Recover abandoned carts through a Facebook Messenger chatbot
  • Get higher open and click rates than email
  • Customize your message - offer a discount code, for example

Test the app here

How it works

Once you install the app, your product pages will have a "Send to Messenger" checkbox below the Add to Cart button.

If your visitor is already logged into Facebook, the checkbox will already be pre-populated with his name.

Once he adds the product to his cart, he automatically gets opted in to get Facebook messages from your store. Your Facebook page then sends him up to 3 follow-up messages only if he didn't purchase.


I don't have my checkbox prechecked by default. Can you help me get default-checked status?
When you go through our installation process, we will manually set up and review the checkbox on your product pages to ensure it's 100% compliant with Facebook's best practices. Then we can apply to Facebook for default-checked status on your behalf.

We will extend your free trial to 30 days so that you do not get charged during this setup and review process.

Who is the sender of the Facebook message?
Your Facebook page automatically sends the message. During install, you'll be prompted to connect your Facebook page

How many messages get sent?
The app can send up to 3 Facebook messages on your behalf. One will be 30 minutes after the cart gets abandoned, the 2nd will be 24 hours after, and the 3rd 48 hours after. In all cases, we check to make sure the visitor did not make a purchase before we message them!

Can I customize the Facebook message?
Yes, you can customize the body of the message as well as the call-to-action button

Is this within Facebook's terms-of-service
Yes, when your visitor opts-in through the checkbox, you are allowed to message them multiple times within a 24 hour period, and once after 24 hours per Facebook's policy

I already have an abandoned checkout app. Would I still use this?
Yes, you can use your current app to send emails to shoppers who left their email address. And this app will complement it by handling the visitors who did NOT leave an email address

Why is this better than the typical abandoned cart app?
Abandoned cart apps all take the same approach of emailing your visitors. But they all have very low open rates and even lower click-thru rates. With FB Messenger, you'll see open rates in the 70-80% range.

If I keep my abandoned cart email app, won't my abandoners see 2 sets of messages (one on email and one on Facebook) if they leave their email address?
Yes. Best practice is to messaging abandoners on multiple channels. With email open rates in the 30% range, those abandoned cart messages from your abandoned cart email app are more likely to not get read. Facebook Messenger is getting 2-3x better open rates than email!

Also the scenario of getting both an email and an FB message is actually a minority of abandoned carts. Email can only be done on abandoned checkouts (where the visitor leaves her email address). FB Messenger Remarketing works on abandoned carts (where the checkout process hasn't started). Abandoned carts far exceed the number of abandoned checkouts.

I'm seeing a lot more Facebook messages being sent than my abandoned checkout email app. Why?
Most abandoned cart apps are really abandoned checkout apps. They go after shoppers at the bottom of the funnel who already gave you their email address.

This app gets a larger number of people who just added to cart but didn't start checking out. Being slightly higher up in the funnel means there is a much larger pie to go after.

Can my visitors opt-out of the abandoned cart messages?
Yes on the 1st message that gets sent, there's also a "No thanks" button they can tap which will opt them out from receiving any more abandoned cart messages

Will the "Send to Messenger" checkbox show for people logged out of Facebook?
No, we hide the checkbox if a visitor isn't logged in since the chance of them logging in to check the box is very low

Can I get rid of the "Thanks" and "No Thanks" buttons, or rename them?
Yes, just send us an email and we can change them to whatever you'd like. The "No Thanks" reply button gives your visitors a chance to opt out of future messages.

Can I move the position of the "Send to Messenger" checkbox?
Yes, you can place this code on your product detail page to move it to the position you'd like: < div id="fbmessenger-checkbox"></ div>. When you copy and paste this, make sure to remove the empty space for the div tags. It's important to keep the checkbox close to the ATC button to stay compliant with Facebook's best practices.

I'm not seeing the messages being sent within the Sent folder of my Facebook business page's Inbox You'll only see the message threads when your visitor replies. Most folks just see your automated message and take action without replying. So you won't see them in your Sent folder. But rest assured, messages are being sent for your abandons!

Do you count three messages to the same customer as 3 messages or 1 for your pricing?
Just one :)

Are you adding a tracking pixel?
We are not adding our own pixels. But Facebook pixels are being triggered to log an event for the "Send to Messenger" checkbox confirmation (i.e. when user clicks on Add to Cart, we push an event that the user has opted in for messages). This is required for us to send an abandoned cart sequence via FB Messenger

Facebook Messenger Remarketing by CartBack reviews

221 reviews
  1. 5 stars (213 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (0 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (2 reviews)

great customer support, super responsive. great app.


Takes a little while to get approval, but worth it. Invaluable if you are using Facebook Ads. Without it there are many people you would have no possibility of following up with. Awesome customer support as well.


awesome customer support and love the app.


Great customer service! Really appreciate Joe's support! I have had many questions and all of them were answered immediately. Moreover, Joe helped me to get the precheck box right away.


Joe is the best! He's the man! He helped me to get the precheck box right away. Plus, he provides the best customer service! 100% recommended!


I adore this app and I have found nothing else like it.
So easy to install with minimal set up.
Far more effective than cart recovery emails.
Thank you guys and well done x


Great App.

Easy to install.

Has started working on the abandoned carts, it is easily faster response than emails.

Highly recommend this app


i had THE BEST Customer Support experience with this App!!!

therefore i feel obliged to give them a detailed review, but the TLDR version is: This APP & the Developers ROCK!!!

Initially i had installed a different 'Send To Messenger' App (i wont name which one) but had mediocre support, since i wanted the checkbox ticked by default, the previous developer said i had to contact Facebook myself and ask my website to be whitelisted which i did try by scouring through endless pages of Facebook Help without finding the solution, to ended up sending them a Report and get a generic answer of 'We Will Review Your Problem' but stated that Facebook cannot review all problems individually (which means there is a big chance that they will not be able to get my request - at least not in a short amount of time)

Then i came across this App by Cartback - where in their product description FAQ stated they will apply to FB for the default-checked status on our behalf - to be 100% TRUE!

They went far and beyond my expectations of putting the EFFORTS to get me approved, first because i was a code noob when i uninstalled some other app it somehow removed the Cartback's App from the liquid file - they fixed it within an hour or something, then they individually ADJUST the App so it increases the chance of getting approved,

then when i received the email from them saying FB did not approve my first request, the developers REadjusted annd reApplied, and the story ends with a happy ending with my approval for the default pre-checked tickbox

I don't know about the other competitors, but without the attention and effort from the Developers like Joe and Akbar, i am 100% sure customers will never be able to get that tickbox pre-checked by our effort alone

Lastly aboutt the App installation and customization is painless and USER FRIENDLY (like i said, i was a code-noob)

5 STARS easily!!!


This application is the most, has brought many sales to my store, I am very happy I recommend 100%. In addition, the customer service is more than excellent. Thank you so much for everything


Great app and I'd recommend this to anyone.

$29.00 – $299.00 / month

  • $29/month for up to 1,000 recipients/month

  • $20 for each additional 1,000 recipients

  • $299/month for unlimited recipients

30 days

Support & Sales

not provided
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