Facebook Messenger Marketing

Facebook Messenger Marketing

by Cartback

Recover abandoned carts & much more w/ FB Messenger Marketing

4.9 of 5 stars(459 reviews)

Recover abandoned carts

Turn abandoned carts into sales. If a customer abandons their cart, send FB Messenger reminders until they purchase (requires an opt-in)

Follow up after the purchase

Stay in front of your customers on Messenger by sending receipts and follow-up messages to upsell for up to 60 days after their purchase

Auto-reply to comments

Sell directly to customers within Facebook comments. Auto-reply to comments on your FB posts, and automatically send them links to checkout

About Facebook Messenger Marketing

Messenger for Abandoned Carts

Your store is losing money every day through abandoned carts. Facebook Messenger is the most effective way to win them back. Once your visitor adds the product to his cart and opts-in, your Facebook page sends him up to three follow-up messages if he didn't purchase.

Discount offers

Incentivize your shoppers by revealing a discount code below your Add-to-cart button. With a single click, they get the offer. And your store now has permission to message them if they don't buy.

Facebook Retargeting

Engage potential customers 1:1 through FB Messenger. Retargeting ads might leave an impression. But Messenger messages have super-high open rates and click-through rates so that your visitors can complete their purchase

Messenger Marketing for both Abandoned Carts and Customers who purchased

Cartback also lets you follow up with customers who purchased. You can do post-purchase upsells, send receipts, or ask customers for reviews. Delight your shoppers with personalized customer service follow-up to turn them into repeat customers.


Q: Who is the sender of the Facebook message?

A: Your Facebook page automatically sends the message. During install, you'll be prompted to connect your Facebook page

Q: I already have an abandoned checkout app. Would I still use this?

A: Yes, you can use your current app to send emails to shoppers who left their email address. And this app will complement it by handling the visitors who did NOT leave an email address

Q: Can my visitors opt-out of the abandoned cart messages?

A: There's a "No thanks" quick-reply button your recipients can tap which will opt them out from receiving any more abandoned cart messages. Let us know if you want to change the "No Thanks" to something stronger like "Unsubscribe" or "Stop messaging me"

Q: I don't have my checkbox prechecked by default. Can you help me get default-checked status?

A: No, Facebook is no longer reviewing and approving stores to get prechecked status

About Cartback

CartBack is based in Mountain View, CA. We launched as the first Facebook Messenger Remarketing app in the Shopify store in July '17.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 30-day free trial



  • 100 message recipients per month

  • Abandoned Carts

  • Discount Widget

  • Receipts

  • Post purchase Follow-ups

  • Comment Autorespoder



  • 500 message recipients per month

  • Abandoned Carts

  • Discount Widget

  • Receipts

  • Post purchase Follow-ups

  • Comment Autorespoder



  • 1000 message recipients/month

  • Abandoned Carts

  • Discount Widget

  • Receipts

  • Post purchase Follow-ups

  • Comment Autorespoder



  • 2000 message recipients/month

  • Abandoned Carts

  • Discount Widget

  • Receipts

  • Post purchase Follow-ups

  • Comment Autorespoder

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 459 reviews

  • 5 of 5 stars
    96% of ratings are 5 stars
  • 4 of 5 stars
    1% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews


Very smart app & team! It very useful for my shop. You should install it ASAP. Thank CartBack team so much!

Rescue Swag

Great app that just works away in the background. Fairly good recovery rates too. Would be nice if it could rotate messages to split test

Developer reply

December 17, 2019

Thanks for your review and suggestion. Happy to discuss the split-testing idea further with you if you're up for a call.

Your results with Cartback are fantastic btw!

CSG Store

This app and the customer support are amazing - truly! If ever my Facebook account gets disconnected and I don't know it, these guys contact me and help remind me to check and reconnect it. Also, they are quick with responses on any issues that might pop up. Not to mention, our sales have increased from the abandon cart reminders and more!

Developer reply

December 17, 2019

Thanks for mentioning our customer support.

Yes Facebook pages can get disconnected sometime. If you don't want to have to deal w/ FB disconnects, feel free to try our other app which just uses the phone # from your checkout page to send abandoned cart texts: https://apps.shopify.com/winback