Follow Up Email

Follow Up Email

by Exto

Send automated emails with discount codes based on events

4.8 of 5 stars(88 reviews)

Recover abandoned carts

Use Follow Up Email so send automatic messages to customers who left their shopping cart before checkout.

Sends product review requests

Ask for product reviews automatically based on pre-set intervals.

Include discount codes

Include discount coupon codes in your emails, as an additional incentive to come back and complete an order.

About Follow Up Email

Automate your email marketing campaigns

  • Follow Up Email allows store owners plan and automate their email marketing campaigns, using a variety of email sending events and conditions.
  • The app comes with predefined email templates, putting you on a fast track of utilizing best eCommerce email marketing practices. All templates can be customized using the built-in editor.
  • Email opens and clicks rate is at your hands for measuring the effectiveness of your messages. As a result, you always know your best selling topics, most beneficial email formats, as well as appropriate email voices and tones.

Popular Use Cases

  • Send welcome emails with special offers to customers who placed their first order
  • Send extra coupon codes to customers with lifetime sales > $500
  • Send iPhone 6 screen protector offers to customers who bought iPhone 6 cases
  • Send extended warranty offers to customers who purchase lawn mowers
  • Send special warranty conditions to customers from Canada
  • Invite POS customers to the online store with a welcome gift

Discount Codes

You may now use pre-generated discount codes. Follow Up Email will insert them into emails one by one.

Scheduling Options

It is possible to schedule emails starting from instant delivery to hours and days after an event occurs. E.g. asking for a review could be reasonable after 14 days of the order, so that you could make sure the item is shipped, and the customer has enough time to try it out. Email scheduling increases your chances to achieve the desired result, be it an order review or a Facebook like.

Email Templates and Variables

Our email templates can be easily modified and previewed in real time using the build-in editor. Additionally, you may use a multitude of variables like customer first name and last name, abandoned checkout url, address, purchased items, abandoned cart items, order date and number, billing and shipping address, tax data and many more.

Integration Options

When Automatic Related Products app is installed, an additional variable becomes available within Follow Up Email templates. The algorithm behind the variable looks through the items in the last order made by the customer and pastes related product suggestions into the email.

30 Day Money Back Guarantee

Free 14 day trial followed by 30 day money back guarantee. Try Exto apps risk-free!

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Pricing 14-day free trial


* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 88 reviews

  • 5 of 5 stars
    85% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Legends Creek Farm

Awesome app! I wish I had installed it years ago. We worked hard to get our product reviews accepted by Google Merchant Center and now that we have this software we can make sure all our customers have an incentive to leave us honest reviews. We were able to have the software backtrack a few months and it sent out 500 requests for reviews, and now we have it on auto-pilot so it will email customers after 1 week to ask what they liked about their orders. We also replaced our abandoned checkout app with this one. EXCELLENT!

Reliable Chimes 2

Great idea , could not get it to display the dashboard with providing access to my shopify web page to someone from Belarus.

Fanatik Bike Co

Does what it's supposed to do, haven't had any problems with it at all!