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Follow Up Email

Follow Up Email

Developed by Exto

88 reviews
Price: $19.00 / month Free Trial: 14 days More info
  • Recovers abandoned carts in a smart way
  • Sends product review requests automatically
  • Discount codes support

How it works

Follow Up Email is an automated email marketing tool, allowing store owners plan email marketing campaigns and significantly increase their store conversion rates based on a variety of email sending events and conditions.

The app comes with predefined email templates, putting you on a fast track of utilizing best eCommerce email marketing practices. All templates can be customized using the built-in editor.

Email opens and clicks rate is at your hands for measuring the effectiveness of your messages. As a result, you always know your best selling topics, most beneficial email formats, as well as appropriate email voices and tones.

Popular Use Cases

  • send welcome emails with special offers to customers who placed their first order

  • send extra coupon codes to customers with lifetime sales > $500

  • send iPhone 6 screen protector offers to customers who bought iPhone 6 cases

  • send extended warranty offers to customers who purchase lawn mowers

  • send special warranty conditions to customers from Canada

  • invite POS customers to the online store with a welcome gift

Discount Codes

You may now use pre-generated discount codes. Follow up email will insert them into emails one by one .

Abandoned Checkout Recovery Emails

Probably the most popular and valuable application feature. Follow Up Email allows you to effectively recover abandoned carts and get more sales.

The functionality is even more efficient and flexible, since you are able to send emails in chains: e.g. first email in 20 minutes, another one 2 days later, and the third one in 2 weeks. Email chains double abandoned recovery rate in comparison with the single email practice. Moreover, we track and calculate recovery statistics for you.

After-purchase Review Reminder Emails

Follow Up Email also helps remind your customers to leave a review. Store owners are free to choose email retention intervals sufficient to evaluate purchased products and send back a review about them.

NEW: Now review request emails triggered by the application may contain highly customizable review submission forms enabling customers to send reviews to product pages directly from the received emails.

Specific Order Emails

Flexible settings make your emails highly personalized and timely. Use following conditions in any combination:

  • first orders

  • orders with items > X

  • orders with total > X

  • lifetime sales > X

  • orders with product from X collection/vendor

  • orders with product type/tag equal Y

  • orders with product SKU equal Y

  • customer country equals Y

  • canceled orders

  • fulfilled orders

  • orders placed through POS

Scheduling Options

It is possible to schedule emails starting from instant delivery to hours and days after an event occurs. E.g. asking for a review could be reasonable after 14 days of the order, so that you could make sure the item is shipped, and the customer has enough time to try it out.

Email scheduling increases your chances to achieve the desired result, be it an order review or a Facebook like.

Email Templates and Variables

Our email templates can be easily modified and previewed in real time using the build-in editor. Additionally, you may use a multitude of variables like customer first name and last name, abandoned checkout url, address, purchased items, abandoned cart items, order date and number, billing and shipping address, tax data and many more.

Integration Options

When Automatic Related Products app is installed, an additional variable becomes available within Follow Up Email templates. The algorithm behind the variable looks through the items in the last order made by the customer and pastes related product suggestions into the email.

30 Day Money Back Guarantee

Free 14 day trial followed by 30 day money back guarantee. Try Exto apps risk-free!

Follow Up Email reviews

88 reviews
  1. 5 stars (75 reviews)
  2. 4 stars (11 reviews)
  3. 3 stars (1 review)
  4. 2 stars (1 review)
  5. 1 star (0 reviews)

Awesome app! I wish I had installed it years ago. We worked hard to get our product reviews accepted by Google Merchant Center and now that we have this software we can make sure all our customers have an incentive to leave us honest reviews. We were able to have the software backtrack a few months and it sent out 500 requests for reviews, and now we have it on auto-pilot so it will email customers after 1 week to ask what they liked about their orders. We also replaced our abandoned checkout app with this one. EXCELLENT!


Great idea , could not get it to display the dashboard with providing access to my shopify web page to someone from Belarus.


GREAT APP would recommend to other shopify stores for sure.


Does what it's supposed to do, haven't had any problems with it at all!


Super easy to use. Lets me know my customers are receiving communications that are pertinent to them without me having to worry about anything!


It's a fantastic application. It has made my life simple. Beyond other functions it sends out review requests to our clients after two weeks from the day an order was placed. Really great app. keep up good job guys!


It's a great app which give me many capabilities in selling and sending emails to my clients.
The technical support is great as well, they have quickly resolved my problems.


Excellent support and a useful app.


Really like how easy it is to use and appreciate all the options to customize!!!


Update: At the 39 a month option you get a lot of emails; and I have recovered some carts; its just there is WAY cheaper options. I left on good terms, just would like to have seen a cheaper option that made sense.

Would be much better...with coupon generator - DONE! They added it, so now the app is 100% complete. I dont see how else they could improve the app since it has it now

This isnt a bad set up, however one of the biggest flaws is that there is no way to use generated coupons. Now I see this as a problem because we all know that shopify apps use generated dynamic coupons are king. This only uses static. Something like product reviews did it so you can change it and add them as you see fit. This is a dead end in that department.

$19.00 / month

Basic plan is limited to 1000 emails per month

14 days

Support & Sales

+1 312-879-9696
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