Recover abandoned carts
Use Follow Up Email so send automatic messages to customers who left their shopping cart before checkout.
Sends product review requests
Ask for product reviews automatically based on pre-set intervals.
Include discount codes
Include discount coupon codes in your emails, as an additional incentive to come back and complete an order.
About Follow Up Email
Automate your email marketing campaigns
- Follow Up Email allows store owners plan and automate their email marketing campaigns, using a variety of email sending events and conditions.
- The app comes with predefined email templates, putting you on a fast track of utilizing best eCommerce email marketing practices. All templates can be customized using the built-in editor.
- Email opens and clicks rate is at your hands for measuring the effectiveness of your messages. As a result, you always know your best selling topics, most beneficial email formats, as well as appropriate email voices and tones.
Popular Use Cases
- Send welcome emails with special offers to customers who placed their first order
- Send extra coupon codes to customers with lifetime sales > $500
- Send iPhone 6 screen protector offers to customers who bought iPhone 6 cases
- Send extended warranty offers to customers who purchase lawn mowers
- Send special warranty conditions to customers from Canada
- Invite POS customers to the online store with a welcome gift
You may now use pre-generated discount codes. Follow Up Email will insert them into emails one by one.
It is possible to schedule emails starting from instant delivery to hours and days after an event occurs. E.g. asking for a review could be reasonable after 14 days of the order, so that you could make sure the item is shipped, and the customer has enough time to try it out. Email scheduling increases your chances to achieve the desired result, be it an order review or a Facebook like.
Email Templates and Variables
Our email templates can be easily modified and previewed in real time using the build-in editor. Additionally, you may use a multitude of variables like customer first name and last name, abandoned checkout url, address, purchased items, abandoned cart items, order date and number, billing and shipping address, tax data and many more.
When Automatic Related Products app is installed, an additional variable becomes available within Follow Up Email templates. The algorithm behind the variable looks through the items in the last order made by the customer and pastes related product suggestions into the email.
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* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.