Fudge ‑ Conversion Insights

Fudge is an analytics tool that helps product teams identify why users aren't converting, and how to improve this.

Our tracking script collects and analyses each click, error, page view, session duration, systems log and site performance. We analyze this data to uncover what improvements will have the biggest impact on conversions.

Increase revenue through better conversion.

Understand which errors, slow page loads, and poor UX cause the biggest drops in conversion. No more guessing why users on your site are not converting to customers.

Understand how users experience your site.

Find and watch unhealthy sessions that cause user drop-off. See which user journeys contain the most friction.

Insights that everyone can understand.

Fudge adds explanations in descriptive and simple terms. Anyone, no matter what their background, can understand and action the insights.

Resolve issues in minutes.

Fudge makes it easy for anyone to implement the prioritized changes. We provide all the details of the errors and reasons for poor performance.

Privacy comes first

We built Fudge with GDPR in mind. We never capture sensitive data by default. All data is encrypted, in transit, and at rest.

Get started in seconds.

Install Fudge in just a few clicks. You don’t need any expertise to set it up and no configuration is required.