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Grow profit per visitor with an agentic experience platform that feels conscious.
AI site search & chat understands your products and what shoppers mean automatically. Automated merchandising self optimises to business context like new drops and behaviour signals. Agentic bundles grow AOV while self-optimising per product. AI guides every shopper to checkout with behavioural insights that find the most valuable journeys, nudging other customers down similar paths to increase profit. "Eve" AI sits at the heart of Parallel, testing and optimising for your audience right now.
- Agentic Search & Shopping Assistant: "Eve AI" doesn't need synonyms, it knows.
- Agentic A/B: Tests across all intent stages from New Visitors to High Intent.
- Agentic Merchandising: Intelligently boosts products by crowd signals and goals.
- Agentic Bundles: Save time and grows AOV with automatic cross-sells and upsells.
- AI Personalisation: Instantly predicts what each user is trying to achieve.
Languages
English
Works with
- Shopify Admin
- All Third-Party App Blocks
- Markets
- Theme Customizer
Categories
Search features
Display customization
Customization
Offers and recommendations
Pricing
Growth
$19 / month
Features
- 15,000 Requests & 1,500 Products
- Shopify Plus & Markets Support
- Instant Search with AI Reasoning
- Agentic Merchandising & Personalisation
- Agentic Bundles
- Agentic A/B
- AI Shopping Assistant
- Analytics (6 Months) & Knowledge Base
14-day free trial
Scale
$199 / month
Features
- 100,000 Requests & 7,500 Products
- Shopify Plus & Markets Support
- Instant Search with AI Reasoning
- Agentic Merchandising & Personalisation
- Agentic Bundles
- Agentic A/B
- AI Shopping Assistant
- Analytics (6 Months) & Knowledge Base
7-day free trial
Evolve
$599 / month
Features
- 250,000 Requests & 20,000 Products
- Shopify Plus & Markets Support
- Instant Search with AI Reasoning
- Agentic Merchandising & Personalisation
- Agentic Bundles
- Agentic A/B
- AI Shopping Assistant
- Analytics (6 Months) & Knowledge Base
3-day free trial
Enterprise
$1,399 / month
Features
- 500,000 Requests & 50,000 Products
- Shopify Plus & Markets Support
- Instant Search with AI Reasoning
- Agentic Merchandising & Personalisation
- Agentic Bundles
- Agentic A/B
- AI Shopping Assistant
- Analytics (6 Months) & Knowledge Base
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (2)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
Absolutely outstanding
I’ve tried many AI apps over the years, and this is the only one that truly works the way I need an AI agent to work. Unlike most apps that feel limited or scripted, Parallel gives you real control and the ability to run serious, high-volume workflows.
I don’t usually leave reviews, but this one deserves it. After testing everything from cheap tools to very expensive platforms, I’m genuinely impressed by how powerful and reliable this is.
If you run a serious business and actually want an AI that helps drive profit — not just generate gimmicky responses — this is the app to use.
As one of the very first merchants to integrate this app into our site, I can honestly say we couldn’t be happier with the results. After trialling multiple AI search apps - many of which required complex setups, disconnected customer experiences, and charged exorbitant monthly fees for AI generated search (on top of their "smart search" plans) - I was thrilled to have discovered Parallel Search. The app delivers real-time, AI-generated search results from our catalogue of over 1,200 products, all at a price point that’s actually accessible for small businesses like ours.
Setup was a simple, and a huge thanks goes to Josh, who guided us every step of the way to ensure a seamless integration as we launched our new theme. The search results display is fully customisable via the app block, with additional flexibility through CSS so we could fine-tune every detail for a smooth, on-brand customer experience. Since launching the app just a few weeks ago, we’ve already seen a significant increase in search clicks, add-to-carts, and conversions.
The Parallel Search team has been incredibly receptive to feedback, responding quickly and even implementing suggestions in record time. We’re genuinely excited to keep using the app and can’t wait to explore the innovative new features they continue to roll out.
Support
App support provided by Parallel.
Resources
Launched
April 25, 2025
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, Online Store
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View customers
Customer data
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Edit products
Product listings, products, publications of products on sales channels, collections
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Edit orders
All order details
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View Online Store
Metaobjects, theme
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View other data
Shopify Markets settings
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