Google AdWords can be overwhelming for a first time Shopify merchant. There are numerous best practices which needs to be followed while creating and managing AdWords campaigns. New advertisers and agencies usually miss these and end up spending a huge amount of money with little results. Managing e-commerce campaigns are harder as there can be 1000s of unique products. The number of bid and keyword changes are enormous and is difficult to handle manually. AdNabu’s AdWords Software takes care of all these and more.

AdNabu has perfected the Adwords' best practices with years of experience and careful testing. We are a Google Premier Partner with expertise in Search, Shopping as well as Display campaigns. Every campaign created through AdNabu is guaranteed to have all the best practices in Google AdWords.

Ecommerce advertisers typically see maximum performance from Shopping and Search campaigns. Here are all the campaigns supported by AdNabu

• Shopping
• Search
• Display (coming soon)
• Remarketing (coming soon)

Google AdWords Shopping Campaigns

Here are the main features of shopping campaigns created through AdNabu

• Single product ad groups which allows advertisers to understand the performance of every single product.
• Automated syncing of new products.
• Segregation of the products into different campaigns based on brand, category or product type.
• Automated discovery, segregation and optimisation of high performing and low performing keywords.
• Automated suggestion of negative keywords.
• Bid optimisation at product level.
• Optimise on Cost per Conversion or ROI

Google AdWords search campaigns

Here are the main features of search campaigns created through AdNabu

• Single keyword ad groups for all keywords.
• Avoid duplicate keywords automatically.
• Match type based segregation for ad groups - one each for Exact, Phrase and Broad Match Modifier (BMM used instead of Broad to avoid unnecessary clicks)
• Creation of negative keywords to avoid internal competition at match type level as well as long tail vs short tail level.
• Automated discovery of long tail keywords.
• A/B testing of ad copies and landing pages.
• Bid optimisation at keyword level with device level adjustments
• Automatic discovery of negative keywords

FAQS

• What does AdNabu do?

AdNabu is a software which helps you create, optimise and manage campaigns in Google AdWords. We automate the best practices to maximise ROI of your campaigns * Will the campaigns created in AdNabu be visible in AdWords?

Yes. AdNabu is just a tool to better create AdWords campaigns. * Is AdNabu free?

No. AdNabu is a paid app. We charge a fee based on your spend in Google AdWords. * Can i optimize campaigns through AdNabu

Yes. You can optimize campaigns through AdNabu.

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