About Cocolab Influencer Marketing Hub
Core function video is available on our website.
Cocolab is an advanced influencer marketing platform, which covers all aspects of your brand’s influencer activities:
- Influencer recruitment
- Campaign execution and tracking
- Reporting
1. Influencer recruitment
Recruit influencers effectively
The magic begins here!
Let it be said from the get-go. At Cocolab we know that solid relationships between brands and influencers matter. Relationships build professional bonds and result in more authentic content.
We know how much time and know-how it takes to find the right influencers for your brand, and that’s why we have developed an Artificial Intelligence to do that for you. It understands your brand from top to toe and delivers perfectly matched influencers from your chosen country, topic, follower-size and gender.
Own your database
Once recruited, the influencers stay in your database, making it easy to activate highly relevant ambassadors for any campaign or activity.
2. Campaign execution and tracking
Campaigns are easy to set up and execute. Invite the recruited influencers in a matter of seconds, and see the traffic and sales coming in.
Amplify your reach in multi-level
Most agencies and platforms only concern influences and content creators in 1st level – but not Cocolab. We provide tools which help you activate the influencers of your influencers – reaching that 2nd and 3rd level of effective audiences. Yes, that’s right! Supercharging your online presence and making your brand serve a solid punch!
It’s a win-win for all.
Once opted in, 2nd level influencers are also rewarded with commission rates set by you – and you constantly stay in control of number of active influencers for each campaign.
3. Reporting
Measure, optimize and reward
Influencers are only rewarded when they perform – phew! What a welcome change. No campaign is complete without being able to track, measure, optimize and adjust. That’s why Cocolab makes a huge deal of being an Influencer-centric and ROI-transparent platform, where the effectiveness of each influencer and content creator is rewarded with your pre-determined values.
Determine the value of sales on your webshop
Track clicks and sales coming from influencer posts, and determine the value you want to assign to these activities. Once influencers achieve your goals they will be rewarded with your chosen percentage as commission.
Affiliate technology
Cocolab works as an advanced affiliate marketing platform, allowing you to run campaigns in multi-level, and allows influencers to use “click-less” tracking technology.
The app currently only displays results in EUR.
