by Shopify

Run better Facebook ads

4.3 of 5 stars(1428 reviews)

Get help with marketing

Hire Kit, your own marketing employee, to help find the right shoppers and drive more sales.

Turn Facebook visits into sale

Easily create Facebook ads, including dynamic retargeting campaigns, that show ads to those most likely to buy.

Find your Instagram audience

Get in front of millions of Instagram users who are looking to discover new products.

About Kit

Kit is the extra set of hands you’ve been looking for to help with marketing your store. As your FREE virtual employee, Kit will recommend the marketing activities most likely to drive sales.

With a few quick messages to Kit using Shopify Ping or SMS, you can create a discount code and promote it, start a retargeting campaign to bring visitors back to your store, send thank you emails to customers, and much more!

Exclusive to Shopify merchants, Kit helps small business owners overcome three big challenges:

  1. No time to learn or execute marketing
  2. No budget to hire a marketing expert
  3. No experience in online advertising to drive traffic and make sale

Kit isn’t just another marketing app. Kit is a proactive, artificially-intelligent assistant that you’ll talk to everyday, who’s on call 24/7, working whenever you are and even when you aren’t.

Kit looks at your products, visitors, and customers to make informed recommendations for your next marketing move.

Kit is an official Facebook Marketing Partner for small business. Kit helps you manage your Instagram and Facebook ads, email marketing, and social posts to drive sales and grow your business—all for free.

The return on investment you get from Kit will be in the sales you make and the time you save by having Kit handle your marketing.

Here's what Kit can do for you:

  • Set up Facebook dynamic ads and retarget shoppers most likely to buy
  • Build lookalike audiences to ensure the best targeting for your ads
  • Create Facebook and Instagram ads that drive sales
  • Post Facebook updates to drive customer engagement
  • Send personalized 'thank you' emails to generate repeat purchases
  • Create and promote discount codes to acquire and retain customers
  • Generate quick reports to provide insights on sales and marketing performance

Kit also works with other Shopify apps. When you connect to compatible apps, you power-up Kit to complete even more tasks that will help you manage and market your store.

  • Customer Reviews by Yotpo—Use customer reviews to drive more sales
  • SEO Manager by venntov—Appear more often when customers search on Google
  • Kit Karts by ShopPad—Increase sales by ensuring customers return to purchase items
  • Modalyst—Source and add new inventory to your store with one click
  • Retail Ready Photos by Pixc—Get professional photo editing for your product images
  • and many more

Integrates with

  • Facebook,
  • Instagram,
  • Customer reviews by Yotpo,
  • SEO Manager by Venntov,
  • Kit Karts by ShopPad

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Works with



See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

For ads that you run on Facebook or Instagram using Kit, you will be billed directly through your Facebook ad account

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    74% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    11% of ratings are 1 stars

Most recent reviews

ABO Aromatherapy

The app is very functional. It is easy to set up and use! The support team is very helpful support team.

Trendy Town

This app really helps us in improving our marketing and automating the tasks. It keeps us on our toes by nudging to take appropriate actions at right time.

Their support is super responsive. Recieved great help from Jason with migrating our FB account from one store to another. Thanks a lot guys really appreciate your efforts.

It would be great if you can start supporting other countries. Especially India. Luckily I had a Google voice number, so I could register by selecting country as USA and providing my Google voice number. Otherwise there was no way for us to use this app in India.

Also eagerly waiting for Shopify Ping android app to start supporting Kit communication.

Ralston Fabrics

I use this daily. Kit sends a morning text to me and asks to send a thank you email to all of my It runs FB ads (using Business manager, which is better than "boost post") and retargeting campaigns . The ads don't work for us, but the retargetting ads do, so we use those a lot, you get updates regularly on the ad performance. And the odd instagram ad too. Instagram ads acquire followers and bring a small amount of revenue, so it is helping build our brand too.
My FB advertising account got disabled earlier today and they helped me get it reinstated, thanks guys.
Great little app...and it is free with Shopify can't say any more really. There is no point not installing it.

Developer reply

July 2, 2020

Hey there Ralston Fabrics

Thank you so much for taking the time to give Kit such a glowing review.

I'm so happy to see that you are experiencing first hand the power that our retargeting ads can have and also that you have been in contact with our dedicated Customer Success Team.

As ever though, we are only a message away so if there is anything we can ever help you out with, please don't hesitate to reach out to us again.

Wishing you and your business continued success!

All the best