Note: This application currently is designed primarily for stores with US customers. Also, if your store has fewer than 50 customers, your experience will be limited.
As an online store owner, you try to find innovative ways to make your business profitable and successful. It is often hard to understand who your customer really is. Google Analytics makes you jump through hoops to produce customer-related analytics. Shopify collects basic customer information like name and billing address. Neither provide a full picture of who your customer really is.
Know Your Customer simplifies this process. Once you install the app, you will have all the details about your customers at your fingertips. This data will make it easier for you to tailor your offerings to suit your customers' interests and tastes.
Once you understand your high-value customers' demographics (their gender, age, profession, etc.), you can modify your website, your products, your promotions, and your advertising strategy to target them effectively. Customers from different age groups or genders may have different product preferences. Know Your Customer identifies the strongest group of customers, which you can use to tune your website messaging and marketing commmuncations.
It is important to know what times and days are best for the shoppers on your store. Armed with this information, you can schedule your social media and advertising campaigns to get 30% higher returns.
Your store's success varies by location. Different regions have different product preferences. It is very important to understand if location factors are involved in your store's adoption. Know Your Customer provides you a simple and powerful map that shows the top metro areas for your store.