All you need to know about your influencer marketing!
Eyes on the target
With KPInfluencer we provide you with all important Key Performance Indicators to maximize your success! Everything you need in one App!
One Dashboard to rule them all
Track every campaign! Compare and examine them in periods defined by you. Make decisions in seconds with the best overview you've ever had!
Cost control at its finest
KPInfluencer allows you to allocate different cost centers to your campaigns. General marketing costs, product costs, wages and taxes.
Why would you use KPInfluencer?
Influencer marketing has been a very effective way for a variety of companies to explore the market via social media for quite a while now.
However, this growing market has also made it increasingly difficult to find suitable partners for the right price. Over the years, the phenomenon of influencers via Instagram and Co. has become the dream job of an entire generation. A growing market with young entrepreneurs means: prices for advertising prices are skyrocketing. Therefore, cost management is associated with a lot of risks and, unfortunately, now and then even luck.
With KPInfluencer, we give you the optimal tool to take your influencer marketing game to the next level. Find out which campaigns are worthwhile, compare them to other campaigns or time frames and find out small subtleties that will result in more money in your pocket.
How does it work?
As simple as can be! To provide only valid data, our KPI's are based on your influencers’ used discount codes. UTM links or other trackable links in most cases only offer very opaque data because the trackable time of the links can be interrupted by many factors.
Our goal is not to provide you with data for commission-based influencers, but to show you which parameters you have to shift in order to get more profit out of your marketing! Just create a campaign in your Start Dashboard, add the discount code you would like to track and you are done! Afterward, it is of course possible to add internal cost centers, such as product purchase prices or marketing budgets, to get even more meaningful numbers!
1. Create a Campaign on your Dashboard and let the numbers flow in
Tell us about your campaign. Give it a title, description, and other brief details. Then you assign a discount code to the campaign and define the different cost centers. We immediately calculate all important KPI's for your campaign, no matter how long the campaign has been running!
2. Give more insights through product cost control
Not only do we let you create variable cost centers we also give you the option to specify purchase prices for each of your products. We then track each individual order placed with the discount code you specify, summarize all the different items and calculate the product costs of your campaign.
Examples of the KPI’s we provide for you
- ROI or ROAS
- Gross and net revenue
- Gross and net Profit
- Product costs
- Marketing costs
- Shipping costs
- Best sold product
We are here for you
We are only successful if you are successful. Email us and we will be glad to help you!
Free KPI Version
* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.
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