LayerFive Unified Consumer Data and Privacy Management

Key Features:

1. Self-serve GDPR/CCPA compliance that makes a unified consumer profile available to all logged-in consumers, eliminating the need to manage separate privacy request management system.
2. Improved GDPR/CCPA compliance with consumer identity resolution across all online and offline enterprise data sources. Better management of opt-outs across all digital channels to save wasted ad spend and be fully compliant with the regulations.
3. Deeper consumer analytics to understand various marketing channel attribution. Get a neutral view of how your ad dollars are performing rather than relying on the reporting from media sellers e.g. Google, FB, AdRoll etc.
4. Use the unified consumer profiles for better targeting and improved marketing ROI.

Description

• LayerFive significantly reduces GDPR and CCPA data privacy compliance operational cost while improving customer experience and brand image. Our marketing compliance and acceleration products help improve consumer analytics and enhance marketing ROI while ensuring privacy compliance in digital channels.

• LayerFive builds a unified privacy profile for all enterprise consumers and integrates this profile as part of the logged-in user's profile. This privacy profile allows the consumer to self-serve GDPR and CCPA privacy requests e.g. "right to access information", "right to delete", "right to do not sell" etc. and saves cost of serving individual requests.

• Additionally LayerFive's unified consumer profile provides deeper analytics on marketing attribution ensuring your ad dollars are spent where you get real performance. It also allows profile data to be used for more precise targeting for better marketing and advertising performance.