Leaflet Price Testing Platform

Leaflet Price Testing Platform

by Leaflet

Find out what your customers are willing to pay

4.8 of 5 stars(13 reviews)


Leaflet makes it easy to design and deploy price tests without having to spend lots of time on record keeping


Leaflet suggests what tests you should run based on your costs and the way your customers actually shop your products


Leaflet automatically analyzes the outcome of each test and presents conclusions in a visual, intuitive dashboard

About Leaflet Price Testing Platform


Leaflet makes it easy to find out how much your customers willing to pay! The most profitable price isn't necessarily the highest or the lowest. Finding the sweet spot for your prices will enable you to maximize sales and gross margin.

How does Leaflet accomplish this? By helping you design, launch, and measure price tests.

November 2020 Update

We released Autopilot, which can manage your price tests while you sleep. This will save you tons of time, ensure your price testing proceeds according to schedule, enable you to efficiently test even the largest product catalogs.

September 2020 Update

We now support two more types of tests:

  • Percent based tests (where the price of every variant is changed according to the same %)
  • Tag level tests (where all products with the same tag will be included in the test)

July 2020 Update

As part of our ongoing goal to be the most user-friendly price testing platform in the world, Leaflet now supports the following types of price tests:

  • A test on every variant of a product
  • A test on a specific product variant
  • A test on a subset of product variants

Relatedly, test results can now be broken down by variant or aggregated across all variants within the test, and similarly Leaflet's AI powered test suggestions can be delivered at the variant or product level.

Frequently Asked Questions

  • What is "price testing"? Price testing is a methodical, iterative process of modifying your prices and measuring how those changes impact the profitability of your business, with the goal of honing in on the most lucrative prices.
  • How long do price tests need to run? It depends on several factors, including: (i) how much traffic you have before and during the test, and (ii) the difference in profitability before and during the test.
  • Does Leaflet duplicate my products? No, Leaflet does not duplicate your products.
  • Does Leaflet show different prices at the same time? No, Leaflet shows the same price to everyone to avoid negative reactions from customers. This approach is called "longitudinal testing".

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




  • Run 1 test at a time

  • Up to 2 test suggestions at a time

  • Design your own tests

  • Automate analysis of results

  • Measures statistical significance



  • Everything from the Free plan

  • Run unlimited tests in parallel

  • Up to 50 test suggestions at a time

  • Adjustable frequency of test suggestions



Contact us for details

  • Run up to 1,000 tests at a time

  • Receive up to 1,000 AI powered test suggestions at a time

  • Autopilot

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    92% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    8% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

FRW Apparel

The leaflet app is a great tool for businesses looking to put some logic behind their pricing strategies. We have a large catalog and find the tool to be very helpful and a big time saver. I would highly recommend this app to anyone looking to add some data science to their tech stack. Support has always been great and the product development roadmap is exciting.


Love Leaflet! Super simple to use and creates a massive amount of incremental revenue on each product. Support from Richard is awesome.

Tiny Rituals

Leaflet and the team is awesome. We have pretty strict rules on how much minimum margin we will allow per product so we typically price our stuff a little higher to push the envelope. We were never confident to push it further cause we didn't have any strong analytics tools to rely on to make sure that we were increasing in a safe manner and it was actually improving profitability. Enter Leaflet. It has allowed us to increase our prices by anywhere from 10% - 20% on most of our products and see no change in conversion rate or in some cases even see our CR increase. Awesome tool and creates a massive amount of incremental revenue. We use their autopilot feature so now we just set and forget it. Excited to see where they develop it.