Machine Labs ‑ Email & Pop‑ups

Machine Labs ‑ Email & Pop‑ups

by Machine Labs

AI powered. Made for clothing, fashion, health & beauty.

4.9 of 5 stars(23 reviews)

Automate & Boost Your Sales

Leave the data analysis and email segmentation to us. We make it easy to engage customers with pre-made email flows to get them buying again

Generate AI Written Content

Never run out of ideas! Our AI powered Inspiration Tool generates original subject lines, preview text and email content that sells more.

Understand The Big Picture

Monitor cohort analysis and measure satisfaction with our automated NPS survey to understand how best to attract and retain your customers.

About Machine Labs ‑ Email & Pop‑ups

We grow your business

7x Revenue Increase

Send ultra-tailored communications with our 52 segments to increase your revenue by 700%. Target high spenders with premium products, only send offers to customers that respond to them and avoid contacting regular refunders.

55% Conversion Increase

Let our automations do the work for you. Send trigger-based emails to recruit, retain and reactivate your customers, increasing your CTR by 150% and your conversions by 55%.

12% Higher Open Rate

With strict anti-spam technology in place, we ensure your email gets delivered straight to the inbox. Get your message seen and opened, up to 12% more than other marketing solutions.

98% Increased Pop-up Conversions

Our users have seen their conversion rates double with our fully customizable pop-ups. Grow your database and use our lead conversion and win-back automations to boost your sales.

3 Hours A Week Saved

Our AI powered inspiration tool generates your subject lines, preview text and email content at the click of a button. You can also automatically populate a grid of new, trending, top sellers or random products at the send time of your emails, giving you more time to concentrate on the fun stuff.

All the features you can't market without

  • Easy & intuitive drag n drop email builder
  • 100s of theme & layout templates
  • Human-like text written for you
  • 500,000 Royalty free images & gifs
  • Pop-ups
  • Integrated Shopify products & smart product recommendation
  • Ready-to-go-automations
  • NPS Survey
  • 52 Pre-made mailing list segments
  • Emails previews on all major devices
  • High deliverability rates
  • Real-time advanced reporting
  • Find out how much a customer is worth
  • Discover which magnet products attract your best customers and the terminal products that lead to customers never buying again.

We help you contact the right customers, at the right time, with the right offer.

Increase your orders, create campaigns that convert, save hours of time and turn your marketing plan into an automated sales engine.

Seamless Start-up

  • A 1-click integration imports all your historic order data and live Shopify products.
  • Input your sales targets and smash them with each campaign contributing to the bottom line.
  • Make life easier with our user-friendly interface, built-in AI and 5-star support.

Send Better Emails

  • Our emails are designed to drive traffic to your store and increase conversions.
  • With 52 pre-made segments, ready-to-go automations and email previews your communications will look great and make your customers feel valued when it matters most.

Stay on top of the numbers

  • Understand which campaigns convert, how your cohorts are performing and how much you can spend to recruit a customer.
  • Get the metrics that matter and rocket your sales.

Integrates with

  • Google Analytics,
  • Google Forms,
  • Personal Discount,
  • Typeform

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options

Free Plan


  • Free for up to 1,000 contacts
  • 15 sends per contact
  • 100s of templates
  • Pre-made automations
  • Access to all features
  • No Machine Labs logos

Pioneer Plan


  • Pricing per contact count with no hidden fees
  • $35 up to 2500 contacts
  • Access to all features
  • Free merch
  • All plans get 5* live support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    96% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Mother Grey's

Although I am still getting used to all the functionalities, I really appreciate this app, especially the metrics view. Emma has been very supportive in answering questions especially with the time difference across seas. I love the ease of setting up automations, especially since I am just learning about owning a store all together, it is great to leave certain things up to the app. 4 stars in no way has to do with her assistance. There are a couple things I wish it could do however. 1) It would be great if it could keep the existing version of edits made to email lead conversions. Lets say I misspelled something and had to go back and edit the content, it then creates a new version of the automation and only maintains the the metrics from the previous version, not carrying them over into the edited updated email. It would be nice to make edits and keep the version or delete the old version altogether. 2) Related to 1) is the preview feature allowing the user to preview the entire email before making a new edit and not just the top half of the email, that way we are not creating a new version again if we are able to see that nothing needs to be changed. 3) It would be so helpful is automation templates could be saved the same way as campaign templates. 4) The option to delete certain metrics that may be test metrics and automation versions in the same way customer contacts could be deleted. (although I understand the store owner needs to go into their internal store and scrub test orders) But overall I really like it. I'll happily enhance my review once I am more familiar with the app

Debra's Passion Boutique

Excellent app. So happy to have found this! I used to spend four times as much on an email system, this one does the best. Fastest customer service located in Scotland, best time to reach is in the am. I love the GIF option, it makes my emails so cute. I add my rows, add my options, can make segments and templates and save them. It's an easy read admin and easy to find my sales report and customers coming in under my amazing pop up! I am so in love with this app.

Revive Wear

I used this app to help with subscribers. I like the suggestions for email headline examples as it saves me a lot of time from researching to increase the email open rate. Set up was quick and easy with the guided messages.