If you have two or more Shopify stores for the same business serving different countries or languages, you may be losing traffic and sales from poor SEO.
The hreflang tag tells search engines like Google what version of the page from what store, to serve users. The tag also prevents duplicate content penalties from similar content being on multiple stores.
The Challenge With Shopify
Nearly all Shopify stores do hreflang tags with a {{ canonical_url }} value. The big SEO mistake is you must have the exact same collections, products, pages, blogs, and articles in each store—all with the same URL handle—otherwise your tags will point to non-existent pages (404s).
If one store doesn't contain all the same products, or any URL handle for a store varies between another store, standard hreflang tags in Shopify are bad for SEO. Google will crawl non-existent pages and you will lose organic traffic.
The way to historically solve this problem is to have the exact same store setup and URLs across all stores. If you have stores in different languages, that is bad for SEO, and bad for the user experience, because your URL handles should be in the same language as the store.
Grow with Multi-Store Hreflang Tags
Your Shopify stores can now have perfect hreflang tags to increase sales from organic search.
Without the app, your customers may be taken to the wrong store when coming from Google or Bing search, which can lead to confusion in international shipping and poorer conversion rates.
By using the app, organic conversion rates may increase as visitors are served the correct store for their region and language in search results.
If you've previously used a universal language in your URLs across stores to deal with hreflang tags, you can now catapult SEO and improve the user experience with URL handles in the same language as the store.
Highlights
- Works for all content types. Collections, products, blogs, pages, and articles will be matched so stores have perfect hreflang tags.
- Any store with any language can have matching hreflang tags.
- Automatic or manual installation of liquid. No messy code surprises. Easily roll out the app.
- Save time. Products automatically map to each other based on SKU values.
- Partner friendly. Contact us for support.
