Meta & Facebook Pixels by Nabu
Meets our highest standards for performance, design, and integration. Learn moreOpens in new window
- Pricing
-
Free to install. Free trial available.
- Popular with stores like yours
- Based in United States
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
- Rating
- 4.9 (81)
- Developer
- AdNabu Global, Inc.
Featured images gallery
Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API
Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel.
- Server-side tracking for Facebook Pixels, Meta Pixels & Instagram Pixels
- Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
- Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
- Track Facebook Pixel: Purchase, Add to Cart, Checkout, View Cart, Search & more
- Easy 1-click setup of Facebook Pixels with no manual code changes
- Popular with stores like yours
- Based in United States
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
Languages
English, German, Chinese (Simplified), Spanish, French, Italian, Japanese, Dutch, Portuguese (Brazil), Swedish, Finnish, Polish, Danish, Korean, Turkish, Norwegian (Bokmål), Czech, Thai, Portuguese (Portugal), and Chinese (Traditional)
Works with
- Checkout
- Facebook API
- Meta Ads
- Facebook Ads
- Instagram Ads
Categories
Targeting
Campaign management
Performance analytics
Customer behavior
Marketing and sales
Visuals and reports
Pricing
Explorer
Free to install
Free for up to 10 orders per month. $5.99 per month for orders over 10.
- Up to 1 Pixels
- Basic Events Tracking
- Basic Analytics
- Tax / Shipping Settings
Advanced
$9.99 / month
or $99.99/year and save 17%
- Up to 5 Pixels
- 5 cAPI Integration
- Advanced Events Tracking
- Advanced Analytics
- Tax/ Shipping Settings
- Post-Purchase Tracking
7-day free trial
Plus
$19.99 / month
or $199.99/year and save 17%
- Unlimited Pixels
- Unlimited cAPI
- Advanced Events Tracking
- Advanced Analytics
- Tax/ Shipping Settings
- Post-Purchase Tracking
- Priority Support
- Content ID Parameters
7-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (81)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants highly recommend this app for its accurate conversion tracking and enhanced ad performance on Facebook. It integrates seamlessly with Shopify, simplifying setup and improving user experience. The app effectively resolves Meta Pixel setup issues and includes features like real-time support and advanced tracking solutions for iOS 14+ restrictions. Reviewers praise the responsive and knowledgeable support team, making it a vital tool for optimizing Facebook advertising.
The Nabu FB Pixel app violates Shopify’s privacy and data access policies because it automatically publishes every Facebook Page linked to any connected personal Facebook account without allowing users to choose which pages to display. This overreaches beyond what’s necessary for the app’s function, breaching Shopify’s requirements for data minimization, merchant control, and transparency. By exposing all connected pages, including personal or unrelated business ones, it intentionally publishes private data, violates Facebook’s own platform terms, and breaches privacy laws such as GDPR and CCPA, which require explicit consent, clear disclosure, and user control over shared information. Because you can't control this information and Nabu won't change it, this app should be removed from the Shopify store.
Why We Need Page Permissions
- Team Collaboration:
Most Shopify stores have multiple staff members managing campaigns. Our app allows one person (typically the owner) to connect their Facebook account, and then all other Shopify store staff can use that connection to create pixels—even if they don't have Facebook Business Manager access. This is critical because most store owners have colleagues who don't have Facebook access. Without this, every team member would need their own Facebook Business Manager permissions.
What We Actually Do
The page permissions let us display a read-only list of your Facebook Pages in Settings — showing basic info like page name, category, and follower count.
We do not:
Publish or post anything to your pages
Share page data with third parties
Modify page settings
Access private information
This list simply helps you verify what's connected for proper tracking.
Addressing Your Specific Concerns
"Automatically publishes every Facebook Page": We don't publish anything. We display a read-only informational list within your Shopify admin only. "Without allowing users to choose": When you sign in, Facebook controls what you can access based on your account permissions. We show what Facebook's API provides—we cannot and do not filter it.
Privacy Compliance:
We use Facebook's official OAuth (you authorize through Facebook's own consent screen)
We've passed Shopify's App Store privacy review
We only access what you've authorized through Facebook
You can disconnect anytime
Alternative Option
If you prefer, use "Manually Add Pixel" (no Facebook connection required):
Just enter your Pixel ID from Facebook Event Manager
Track events without any OAuth permissions
The permissions enable essential team collaboration for multi-user stores. We only display information you already have access to through Facebook.
Happy to discuss further if you have additional questions. Best regards,
Salil
Cofounder, AdNabu
Atendimento muito satisfatório. Caso tenham alguma dúvida, entrem em contato com o suporte, eles me ajudaram a configurar o pixel corretamente e está tudo funcionando.
Works great, fast and gives good data. If needed, the support team is very fast to respond
Support
App support provided by AdNabu Global, Inc..
Resources
Developer
Launched
February 27, 2024
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