Meta & Facebook Pixels by Nabu

Meta & Facebook Pixels by Nabu

Pricing
Free to install. Free trial available.
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes
Rating
4.9 (81)

Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API

Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel.

Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel. more
  • Server-side tracking for Facebook Pixels, Meta Pixels & Instagram Pixels
  • Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
  • Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
  • Track Facebook Pixel: Purchase, Add to Cart, Checkout, View Cart, Search & more
  • Easy 1-click setup of Facebook Pixels with no manual code changes
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes

Languages

English, German, Chinese (Simplified), Spanish, French, Italian, Japanese, Dutch, Portuguese (Brazil), Swedish, Finnish, Polish, Danish, Korean, Turkish, Norwegian (Bokmål), Czech, Thai, Portuguese (Portugal), and Chinese (Traditional)

Works with

  • Checkout
  • Facebook API
  • Meta Ads
  • Facebook Ads
  • Instagram Ads

Pricing

Explorer

Free to install

Free for up to 10 orders per month. $5.99 per month for orders over 10.

  • Up to 1 Pixels
  • Basic Events Tracking
  • Basic Analytics
  • Tax / Shipping Settings

Advanced

$9.99 / month

or $99.99/year and save 17%

  • Up to 5 Pixels
  • 5 cAPI Integration
  • Advanced Events Tracking
  • Advanced Analytics
  • Tax/ Shipping Settings
  • Post-Purchase Tracking

7-day free trial

Plus

$19.99 / month

or $199.99/year and save 17%

  • Unlimited Pixels
  • Unlimited cAPI
  • Advanced Events Tracking
  • Advanced Analytics
  • Tax/ Shipping Settings
  • Post-Purchase Tracking
  • Priority Support
  • Content ID Parameters

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (81)

Overall rating
4.9
Counts per rating level
  • 96% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its accurate conversion tracking and enhanced ad performance on Facebook. It integrates seamlessly with Shopify, simplifying setup and improving user experience. The app effectively resolves Meta Pixel setup issues and includes features like real-time support and advanced tracking solutions for iOS 14+ restrictions. Reviewers praise the responsive and knowledgeable support team, making it a vital tool for optimizing Facebook advertising.

October 14, 2025

The Nabu FB Pixel app violates Shopify’s privacy and data access policies because it automatically publishes every Facebook Page linked to any connected personal Facebook account without allowing users to choose which pages to display. This overreaches beyond what’s necessary for the app’s function, breaching Shopify’s requirements for data minimization, merchant control, and transparency. By exposing all connected pages, including personal or unrelated business ones, it intentionally publishes private data, violates Facebook’s own platform terms, and breaches privacy laws such as GDPR and CCPA, which require explicit consent, clear disclosure, and user control over shared information. Because you can't control this information and Nabu won't change it, this app should be removed from the Shopify store.

Sprecher
United States
About 2 months using the app
AdNabu Global, Inc. replied October 15, 2025

Why We Need Page Permissions

- Team Collaboration:
Most Shopify stores have multiple staff members managing campaigns. Our app allows one person (typically the owner) to connect their Facebook account, and then all other Shopify store staff can use that connection to create pixels—even if they don't have Facebook Business Manager access. This is critical because most store owners have colleagues who don't have Facebook access. Without this, every team member would need their own Facebook Business Manager permissions.

What We Actually Do
The page permissions let us display a read-only list of your Facebook Pages in Settings — showing basic info like page name, category, and follower count.

We do not:
Publish or post anything to your pages
Share page data with third parties
Modify page settings
Access private information

This list simply helps you verify what's connected for proper tracking.
Addressing Your Specific Concerns

"Automatically publishes every Facebook Page": We don't publish anything. We display a read-only informational list within your Shopify admin only. "Without allowing users to choose": When you sign in, Facebook controls what you can access based on your account permissions. We show what Facebook's API provides—we cannot and do not filter it.

Privacy Compliance:
We use Facebook's official OAuth (you authorize through Facebook's own consent screen)
We've passed Shopify's App Store privacy review
We only access what you've authorized through Facebook
You can disconnect anytime

Alternative Option
If you prefer, use "Manually Add Pixel" (no Facebook connection required):
Just enter your Pixel ID from Facebook Event Manager
Track events without any OAuth permissions
The permissions enable essential team collaboration for multi-user stores. We only display information you already have access to through Facebook.

Happy to discuss further if you have additional questions. Best regards,

Salil
Cofounder, AdNabu

November 25, 2025

Atendimento muito satisfatório. Caso tenham alguma dúvida, entrem em contato com o suporte, eles me ajudaram a configurar o pixel corretamente e está tudo funcionando.

NutriPulse
Brazil
3 months using the app
September 22, 2025

Works great, fast and gives good data. If needed, the support team is very fast to respond

Chantal Vaulet
Poland
5 months using the app

Support

App support provided by AdNabu Global, Inc..

Developer

AdNabu Global, Inc.

2035 Sunset Lake Rd Suite B-2, Newark, DE, 19702, US

Launched

February 27, 2024

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