Optimal A/B Testing

Optimal A/B Testing

Pricing
Free plan available. Free trial available.
Highlights
Use directly in Shopify admin
Works with the latest themes
Rating
5.0 (13)
Developer
Optimal AB

Optimize all aspects of your product listings to realize your store’s true earning potential

Optimal A/B offers "set it and forget it" automation tools to easily AB test different Prices, Images, Titles, and Descriptions for your product listings. Gain key data insights from our app to maximize your store’s profit margins with your existing traffic. Optimal A/B integrates seamlessly with Shopify's coded framework by modifying the product listing directly to avoid any impact on your website’s performance or behavior.

Optimal A/B offers "set it and forget it" automation tools to easily AB test different Prices, Images, Titles, and Descriptions for your product listings. Gain key data insights from our app to maximize your store’s profit margins with your existing traffic. Optimal A/B integrates seamlessly with Shopify's coded framework by modifying the product listing directly to avoid any impact on your website’s performance or behavior. more
  • Optimize Sales & Profitability: A/B test pricing strategies, media, and copy
  • User-Friendly: No coding, quick setup, and helpful resources
  • Automation: End of test determination, alerts, and winner selection
  • Real Time Analytics: Gain data insights to further capitalize on site traffic
Highlights
Use directly in Shopify admin
Works with the latest themes

Languages

English

Works with

Pricing

Free

Free

  • 1 A/B test at a time
  • 2 variants per test
  • Detailed Analytics
  • Customer support

Basic

$14.99 / month

  • 5 A/B tests at a time
  • Up to 3 variants per test
  • Detailed Analytics
  • Customer support

10-day free trial

Premium

$27.99 / month

  • Unlimited A/B tests
  • Up to 6 variants per test
  • Custom Parameters
  • Detailed Analytics
  • Customer support

10-day free trial

Enterprise

$79.99 / month

  • All Premium features
  • Advanced Analytics (by traffic source)
  • Advanced customer support

10-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (13)

Overall rating
5
Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
December 6, 2024

I could see a lot of small to mid-market stores getting good value from this app, but maybe not large stores.

My Store
United Kingdom
About 1 month using the app
October 30, 2024

This app has helped us improve our conversion rate and identify which paid marketing campaigns yield the highest return. Definitely recommend if you are looking for a quick and easy way to increase profits.

Tavani
United States
About 1 month using the app
October 30, 2024

Love the scheduling options, as we run our A/B tests at certain intervals. Also, the app allowed us to really focus on increasing AOV by selecting that as the auto select winner criteria. I will say, the analytics are a little basic with lower plans, so if you are looking for something more in depth, their enterprise plan is definitely the way to go.

My Store
United States
6 days using the app
November 13, 2024

We really like the way we can drill down analytics by UTM source, as all of the campaigns we run contain UTM parameters. Thus a very helpful A/B testing tool for us.

Issania
United States
26 days using the app
Edited October 10, 2024

We have been using this app on our other store for a while. It’s definitely improved our conversion rates overall. I would say it’s best for those who don’t already have experience with A/B Testing.

Arcansa
United States
4 days using the app

Support

App support provided by Optimal AB.

Developer

Optimal AB

24672 Via Del Rio, Lake Forest, CA, 92630, US

Launched

October 3, 2023

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