Important! Other apps & software applications calculate profit by simply multiplying units sold * Cost of Goods. This is not a very accurate way to track your profitability since shipping costs and discounts for each order are not taken into account. Order Metrics calculates profit based off your actual shipping costs, transaction fees, refunds, discounts, and cost of goods for each order and pulls in this data from external data sources where necessary. This is a much more accurate method for monitoring your profit and discovering your most/least profitable orders which leads to finding shipping, advertising, pricing, and other improvements in your business.
OrderMetrics pulls in your Facebook Advertising, Google Adwords, and Bing Ads data in real time to see how your ad spend affects profitability. Using multiple Facebook ad accounts for individual or multiple storefronts? No problem, OrderMetrics handles that.
Additionally, OrderMetrics allows you to filter Ad spend by Campaign, Ad Set, and specific ads. You can use this filter in combination with our product filtering system to see exactly how much profit you are making from product focused Ad campaigns. Watch this video for more information
OrderMetrics offers various tools to quickly enter COGS for each product or variant. You can enter this data right into our dashboard, estimate COGS as a % of each product's sale price, or upload cost data by SKU/product name via a spreadsheet. Watch how to enter product costs
Do you fulfill orders via AliExpress?
If so, we have great news! We offer an integration to automatically pull product and shipping costs from AliExpress, match these costs with your Shopify orders, and import them right into OrderMetrics for analysis. This integration also tracks pricing changes from your suppliers. Watch how our AliExpress integration works
OrderMetrics is the only Shopify analytics app that reports back your real shipping costs (not estimates or shipping amount charged) and combines them with your cost of goods and order data to analyze profit. Currently we support the following shipping sources for pulling in shipping costs in real time: Shipstation, Shipping Easy, Shippo, Shipwire, and AliExpress.
Use a 3PL fulfillment warehouse or print labels directly from Fedex, UPS, DHL or other shipping providers? No problem, quickly copy and paste shipping costs for thousands of orders at a time using our easy to use tool that acts like a spreadsheet. This tool then automatically matches up each pasted shipping cost to their respective order.
Order Metrics pulls in all of your payment gateways and allows you to edit transaction fees for each one. These fees are then applied to each order to calculate profitability at the most detailed level. Read why transaction fees are important to consider in your cost analysis.
Add Custom Costs such as influencer marketing spend, app/software fees, Payroll, and more! One time and recurring costs supported. See how these costs affect your bottom line.
Connect your Google Analytics account to see conversion rates for each product, profit per unique visitor, and more!