Pen & Paper Conversion Tracker

Name: Pen & Paper Conversion Tracker
Brand: Pen and Paper
Rating: 5.0 (1 reviews)

Pricing: Free to install
Rating: 5.0 (1)
Developer: Pen and Paper

Stop losing customers to tracking gaps. Enhance Klaviyo and Meta with complete visitor data capture.

Pen & Paper Conversion Tracker eliminates blind spots caused by iOS updates and browser cookie limitations by capturing complete visitor journeys through reliable server-side tracking that works despite ad blockers and privacy changes. We automatically identify anonymous visitors, stitch together their complete shopping journey across devices, and enrich every event before sending to Klaviyo and Meta Conversions API.

Capture complete visitor journeys despite iOS updates and ad blockers
Cross-device visitor recognition that connects mobile and desktop journeys
Improve Meta ad performance with accurate conversion data via Conversions API
Send more cart abandonment emails through Klaviyo integration
Privacy-compliant tracking respects GDPR and CCPA consent preferences

Highlights: Use directly in Shopify admin; Works with the latest themes

Languages

English

Works with

Checkout
Meta
Klaviyo
Facebook
Facebook Conversions API

Pricing

External charges may be billed by Pen and Paper separately from your Shopify invoice. Learn more

Free to install

Free

All charges are billed in USD. See all pricing options

Reviews (1)

Overall rating

Counts per rating level

100% of ratings are 5 stars
1
0% of ratings are 4 stars
0% of ratings are 3 stars
0% of ratings are 2 stars
0% of ratings are 1 stars

All reviews

September 15, 2025

As a creative entrepreneur juggling music and fashion, I needed something that just worked without eating up my time. Pen and Paper delivered exactly that.
Setup was insanely fast - literally 2 minutes and I was tracking conversions I'd been missing since I launched.

Here's what really blew me away: Kevin, the CEO, didn't just help with setup. He helped me think about my entire store strategy, walked me through building email flows that sound like me, optimized my Facebook ads, and basically became my business partner for scaling. Way more than customer support - this was real strategic guidance.

Results speak for themselves: 49% ROAS boost, 28% lower customer costs, and I got my creative time back while the business grew on autopilot.

If you're a creative entrepreneur who wants to scale without losing your personal touch, this is it. The app works, but Kevin's strategic help is what makes this a no-brainer.

WhatsTheMove

United States

About 2 months using the app

Support

App support provided by Pen and Paper.

Resources

FAQ

Developer

Pen and Paper

2112 South L Davis Avenue, Austin, TX, 78702, US

Launched

July 16, 2025

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner

Customers

Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
Store owner

Name, email address, phone number, physical address

View and edit store data:

Customers, orders, store analytics, Online Store

View customers

Browsing behavior or customer data
View orders

Assigned fulfillment, order fulfillments, merchant managed fulfillment, all order details for the last 60 days, or third-party fulfillment
Edit store analytics

Pixels
Edit your Online Store

Checkout page or script tags in your Online Store