The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
The idea is great, the execution, however, is not even close. It is impossible to add products in bulk which makes configuring this a terrible pain, the products that are supposed to be off are still appearing with a different process, and if you wish to check a report on how the plugin benefited you then you need to check manually every single product. Long story short good for a microsite with only a couple products.
Great concept, I ran 3 emailer campaigns. Over these 3 campaigns I figured at what price people buy more and I can still keep a decent profit margins.
The Smart Wallets
Love the app's concept. I am running this as test across 2 products. It's really good to understand how people behave differently for different pricing. To get a good conclusion you would need to wait for a while and get decent traffic analyse at which price you get the best overall profit.