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Poplar Mail

Create automated personalized direct mail campaigns

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: no impact to your online store

Key values section

Fast, Automated Mailings

Automatically target shoppers based on Shopify events with postcards or letters and have them arrive in-home in under a week.

Personalized Mailer Content

With our dynamic HTML templates, you can easily customize postcard content based on your purchase or cart data.

Abandon Checkout Retargeting

Close the sale with a personalized, targeted approach. Convert high intent shoppers with a DM retargeting campaign.

App details

Poplar Mail

Poplar Mail

Bringing Programmatic Marketing to the Physical World

Poplar is a programmatic platform for direct mail with an intuitive front-end that allows users to set up on demand, trigger based campaigns. You can easily integrate your Shopify store into the Poplar platform and automate marketing campaigns by sending out tangible pieces of literature like postcards or letters! Poplar offers dynamic postcard or letter design & advanced targeting.

Send Physical Mail Just Like Email

The Poplar app is a one-stop destination for any business looking to engage its customers. Whether you're trying to retarget users who abandoned checkouts or setting up CRM/lifecycle marketing events - the possibilities are endless with our automation tools! Use automated direct mail just like you would email to target different audiences based on their online or transactional behavior. Our targeting options in the app include:

Abandon Checkout: Automatically send direct mail to potential customers who abandon the checkout process in your Shopify store and get them back on track to convert. Post Purchase: Send mail to customers to request a review or cross-sell/up-sell complementary products after a purchase. Canceled Order: Bring customers who cancel an order back to your site with an offer code.

With powerful filters, you can create granular triggers based on criteria, including order count, product title, order value, and more.

Get in Your Audiences’ Mailbox Fast

Creating an automated direct mail campaign takes only minutes in Poplar. With standard and first-class mail options, you can get your mail in-home within a little as 3-5 weekdays - while your brand is still top-of-mind.

Real Time Tracking

Get real-time updates on each mailer’s journey with tracking. You'll know when it's in production, transit, and delivered!

Send Personalized Postcards

Personalize your postcard designs on a 1-1 basis with dynamic HTML creative to drive higher response rates. Include custom merge tags such as customer name or location, and drive directly to URLs, just like you would in an email.

Knowledgeable Support

Whether you're just getting started or looking to change up your approach, our dedicated support team is available through chat and email to help you along the way.

Launch date

Poplar Mail

Poplar Mail

Bringing Programmatic Marketing to the Physical World

Poplar is a programmatic platform for direct mail with an intuitive front-end that allows users to set up on demand, trigger based campaigns. You can easily integrate your Shopify store into the Poplar platform and automate marketing campaigns by sending out tangible pieces of literature like postcards or letters! Poplar offers dynamic postcard or letter design & advanced targeting.

Send Physical Mail Just Like Email

The Poplar app is a one-stop destination for any business looking to engage its customers. Whether you're trying to retarget users who abandoned checkouts or setting up CRM/lifecycle marketing events - the possibilities are endless with our automation tools! Use automated direct mail just like you would email to target different audiences based on their online or transactional behavior. Our targeting options in the app include:

Abandon Checkout: Automatically send direct mail to potential customers who abandon the checkout process in your Shopify store and get them back on track to convert. Post Purchase: Send mail to customers to request a review or cross-sell/up-sell complementary products after a purchase. Canceled Order: Bring customers who cancel an order back to your site with an offer code.

With powerful filters, you can create granular triggers based on criteria, including order count, product title, order value, and more.

Get in Your Audiences’ Mailbox Fast

Creating an automated direct mail campaign takes only minutes in Poplar. With standard and first-class mail options, you can get your mail in-home within a little as 3-5 weekdays - while your brand is still top-of-mind.

Real Time Tracking

Get real-time updates on each mailer’s journey with tracking. You'll know when it's in production, transit, and delivered!

Send Personalized Postcards

Personalize your postcard designs on a 1-1 basis with dynamic HTML creative to drive higher response rates. Include custom merge tags such as customer name or location, and drive directly to URLs, just like you would in an email.

Knowledgeable Support

Whether you're just getting started or looking to change up your approach, our dedicated support team is available through chat and email to help you along the way.

Launch date

Pricing

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

Free to use — pay per postcard or envelope sent.

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • 11wallst

    Location United States
    Time spent using app 4 months

    We've been using this app for a few months now, and it makes sending mail super easy. My favorite part is that they only charge us when we send mail and there's no saas fee. We're always looking for new channels to help us scale our marketing efforts - especially outside of digital. Poplar has helped us double our abandoned cart conversion rate.

  • Pre-Internet

    Location United States
    Time spent using app 12 months

    I found this app when looking for new channels to try besides just Facebook and Google. I never thought direct mail would work but this app has been great so far! The set up took 10 minutes and they actually have great reporting even though it's an offline marketing channel. I set up an abandoned cart campaign and also mail one-off campaigns to leads and customers. The app works with the Poplar software which is free to setup and their pricing for mailing a campaign out is cheaper than I expected!

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