It is vital that your users find what they want as fast as possible - you only need to look at a tool such as Google Analytics to see that quite often between a third and half of your traffic will only look at one page. Make sure that page has the highest chance of success by using Power Tools - Trending Products!
The install process is easy, all you need to do is install the app, then insert the tracking code - which can be done with a single click using the installer. No manual theme changes required!
Once the tracking code is working the app will start collecting data about your popular products. Using Power Tools you can now set the sort order of any collection to be by ordered by your trending products - simple!
Sorting by what is trending on your store is the most logical way to ensure that your customers see your best products first and therefore have the best chance of converting to a sale.
Let's take a minute to review the issues with default sort orders provided by Shopify:
Power Tools - Trending Products addresses all of these issues. It shows the most popular products, and can even be configured to simulate the behaviour of Best Sellers or a combination of Popular and Best Sellers. Likewise the app can be configured to place new products first, middle or last - and anywhere in-between, giving you the an improved version of the Created Date sort order.
The app uses an algorithm to determine the sort order, with the general idea being that more recent views have a greater weighting than the views recorded in previous days or weeks.
It is possible to change the parameters of the algorithm to use more or less historical data, or you can set it to automatic and not have to worry!
This app also works great in conjunction with these other Power Tools apps:
Power Tools - Trending Products is also available in the Power Tools Suite