## Probability Pricing: Discounts

Increase margins/conversions, capture emails, hide pricing

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### Reveal the Perfect Price Point

Probability Pricing reveals the highest possible price each unique customer will pay for your products.

### Improve Conversions

Some customers are unwilling to pay full price. To convert them into sales, our algorithm gives them personalized, variable discounts.

### Increase Margins

For customers who are less price sensitive (and thus willing to pay more for a product), Probability Pricing gives them smaller discounts.

#### What is Probability Pricing?

Probability Pricing is a patented discounting technology revolutionizing the e-commerce industry. It gives you an advantage by allowing you to charge different prices to different customers depending on their willingness to pay.

#### A Game Changer for E-commerce Stores

Probability Pricing's algorithm is based on the premise that each customer is different, and that those differences (gender, education, religion, sober, tipsy, just-broke-up-with-significant-other, just-got-a-raise, etc.) directly affect their general or momentary sensitivities to your prices.

Some customers will be unwilling to pay full price. To convert them into sales, we give them larger discounts. For customers who are less price sensitive and thus willing to pay more for a product, our algorithm gives them smaller discounts.

#### How does it work?

• Kate finds the item she wants in your store, but decides the price is too high…
• Instead leaving to purchase it elsewhere, she sees a little button called “Get Discount.”
• After proving she’s not a bot, a window pops up with a slot machine. She clicks it, receives a variable discount, but thinks it’s too low.
• She plays again.
• After 5 plays, she’s asked for her email address, which she provides in order to keep playing.
• After 10 minutes, Kate gets the discount she wants and makes the purchase!
• Now Mary comes along. She is very price sensitive and plays for 30 minutes before making a purchase. Her discount is higher than Kate's because she played longer.
• Finally, Jennifer, who is not price sensitive, rolls in on her diamond encrusted iPhone after brunch with the girls, doesn’t play at all, and pays full price.
• Kate, Mary, and Jennifer all have different price sensitivities, all were offered different prices, and all were converted at the optimal price point. Boom!

#### What else can Probability Pricing do?

Increase Customer Engagement​ – Previous stores have experienced substantial increases in customer time on site.

Capture More Emails​ – Emails are a powerful digital currency. Probability Pricing is proven to help capture more!

Neutralize Comparative Pricing Algorithms – The variable pricing mechanics at the heart of our technology ensure that your final sale price remains hidden from competitors.

Launch Unlimited Geolocated Campaigns – Probability Pricing helps even the most tech-averse companies become data-driven superpowers. Laser focus your sales strategy and leverage data-rich reports.

### See the app in action

Explore how the app works in an example store.

### Support

• support@probabilitypricing.zendesk.com

## Pricing

### Free

• Create a single campaign for the whole store

• View campaign results through basic report

### \$19.95/month

100,000 discount game plays included for your plan. \$10 for each additional 50,000 plays.

• Create campaigns for specific products

• Launch up to 10 campaigns at once

• Set campaign's difficulty level

• Email Capture

### \$29.95/month

100,000 discount game plays included for your plan. \$10 for each additional 50,000 plays.

• Unlimited quantity of campaigns

• Geolocate campaigns

• Unlimited plays per day

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

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