Probability Pricing

Probability Pricing

by Skinnyprice

Leverage big data, capture more emails and increase profits

5.0 of 5 stars(1 review)

Reveal the Perfect Price Point

Reveal the highest possible price each unique customer will pay for your products.

Capture More Emails

Tap into your clients sense of loss aversion to capture more emails and increase your customer base.

Increase Engagement

Game mechanics drives engagement, increasing time site by up to 300X.

About Probability Pricing

“What Priceline did for the travel industry, Probability Pricing is doing for the e-commerce industry – completely reinventing pricing.”

  • Scott Case, Co-Founder, Priceline

What is Probability Pricing?

Probability Pricing is a patented discounting technology revolutionizing the e-commerce industry. It gives you an advantage by allowing you to charge different prices to different customers depending on their willingness to pay.

A Game Changer for E-commerce Stores

Probability Pricing's algorithm is based on the premise that each customer is different, and that those differences (gender, education, religion, sober, tipsy, just-broke-up-with-significant-other, etc.) directly affect their general or momentary sensitivities to your prices.

Some customers will be unwilling to pay full price. To convert them into sales, we give them larger discounts. For customers who are less price sensitive and thus willing to pay more for a product, our algorithm gives them smaller discounts.

How does it work?

  • Kate finds the item she wants in your store, but decides the price is too high…
  • Instead leaving to purchase it elsewhere, she sees a little button called “Get Discount.”
  • After proving she’s not a bot, a window pops up with a slot machine. She clicks it, receives a variable discount, but thinks it’s too low.
  • She plays again.
  • After 5 plays, she’s asked for her email address, which she provides in order to keep playing.
  • After 10 minutes, Kate gets the discount she wants and makes the purchase!
  • Now Mary comes along. She is very price sensitive and plays for 30 minutes before making a purchase. Her discount is higher than Kate's because she played longer.
  • Finally, Jennifer, who is not price sensitive, rolls in on her diamond encrusted iPhone, doesn’t play at all, and pays full price.
  • Kate, Mary, and Jennifer all have different price sensitivities, all were offered different prices, and all were converted at the optimal price point. Boom!

What else can Probability Pricing do?

Increase Customer Engagement​ – Previous stores have experienced up to a 300X increase in customer time on site.

Capture More Emails​ – Emails are a powerful digital currency. Probability Pricing is proven to help capture more.

Neutralize Comparative Pricing Algorithms – The variable pricing mechanics at the heart of our technology ensure that your final sale price remains hidden from competitors.

Launch Unlimited Geolocated Campaigns – Probability Pricing helps even the most tech-averse companies become data-driven superpowers. Laser focus your sales strategy and leverage data-rich reports.

See the app in action

Explore how the app works in an example store.

View example store

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Basic Plan


  • Create a single campaign for the whole store

  • View campaign results through basic report

Premium Plan


100K plays per month, $10 for each additional 50K plays. You will not be charged until trial ends. Free plan available.

  • Create campaigns for specific products

  • Launch up to 10 campaigns at once

  • Set campaign's difficulty level

  • Email Capture

Premium Plus Plan


100K plays per month, $10 for each additional 50K plays. You will not be charged until trial ends. Free plan available.

  • Everything in premium, plus:

  • Unlimited quantity of campaigns

  • Geolocate campaigns

  • Unlimited plays per day

  • Advanced customer support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
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  • 4 of 5 stars
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  • 3 of 5 stars
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  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
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Most recent reviews

Farm To Pill

At first I wasn't sure if Probability Pricing would be something my customers would try but after putting it on my site,, it has been getting a ton of use. I thought customers might play a few times but never guessed they would play for hours to get a discount or come back day after day to play but I have been really surprised at the engagement. The admin panel has a bunch of reports but the "History of Plays" is really key because I can see each customer's engagement. It allows me to see each individual customer's journey of all their plays until they finally decide to buy. It is really interesting to see how different customers behave. Some play only a few time and get a low discount but still buy while others will play for hours and hours until they finally hit a higher discount and then finally buy. My conversion rate (purchases) has definitely gone up compared to last month and I'm guessing that is because I am able to offer a wider range of discounts to customers and thus capture customers I would not have been able to get before with a fixed discount like 20% off. The real gem is that Probability Pricing "Get Discount" game let's customers try the game for 5 spins and then it asks them for their email to get another 500 spins. I have been capturing so many more emails and my automated email marketing campaign was already pretty good at getting customers back to my site but now I now I have so many more emails this is the other reason why my revenue has gone way up. I had an issue trying to add the "Get Discount" button to the product page but I emailed the Probability Pricing team and they walked me through how to do it for free. Very response and super nice. I don't usually leave reviews but this app has really had an impact for my company and I wanted to share my experience with other Shopify store owners.