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Product Builder

Product Builder

Developed by BOLD

153 reviews
Price: $60.00 / month Free Trial: 30 days More info
  • Sell 100% customizable products that your customers actually build themselves!
  • Unique and totally customizable graphical interface that changes images as customers build their products.
  • Change prices with the options, Set conditional logic, integrate with inventory and much more!

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You have variants, you have options... but now you can go one step further and allow your customers to totally build their own product!

Introducing for Shopify, the first ever 100% customizable product builder app!

You've probably seen something similar to this before on car dealership sites. Pick a car, pick a color, pick wheel style, pick additional options, etc. As you go through the image changes based on your selections. That's a product builder! And now you can offer this to your customers too!!

Live Examples:

Here are a couple examples of items people are already selling using the Product Builder app:

  • Custom built fishing rods

  • Custom built guitars

  • Custom built trophies and plaques

  • Custom designed clothing

  • Custom built tablet Kiosk

  • Custom built archery bow packages

  • Custom designed vinyl wall graphics

  • Custom built ladders

  • Custom built hair ties & head bands

  • The list goes on and on...
  • Here's How It Works.

    When using this app you first create steps, with options within those steps. Customers then "step" through the builder in a sequential manner going through each step and making a choice on each one. Each choice can be represented by a thumbnail and each time a different choice is made, the main preview can display a different image representing the current selection(s). This graphical process makes it very easy for your customers to build and see exactly what they want before buying!

    The options on the steps are created in the app and can be independent, or tied to an existing product variant in your store. This means it can track inventory for parts chosen in the build AND can change the price based off what options are selected!

    Add Conditions

    We built in some super fancy conditional logic options that are available if needed. Conditions can apply to entire steps, or even just the options within the step. For example let's say there's a certain choice, which when selected in Step 1, means there are fewer choices available in Step 2. You can add the conditions to make it so those choices in Step 2 won't show if they do not apply to the selection made in Step 1.

    2D or 3D!

    When your customer selects a choice an image appears in the preview panel. This can be a standard 2D image or a series of images that can create a 3D effect like this example. You don't have to use 3D images, but if you want to you can! In the app instructions page there's a list of awesome photographers that can take the 3D images for you for a very reasonable price.

    Inventory tracking

    If you like, when you create options in your steps you can link them with a specific product variant in your store. This will attach a price to this choice as well as track inventory. You can control exactly the way your builder handles inventory. For example, it can ignore inventory, hide options that have no inventory, show the choice but disable it, or allow it to be selected to show an “out of stock” message.

    Customize EVERYTHING

    There literally are no limits to what you can customize about the look of your builder. Of course, you can select from a few different existing themes, and as always, we've built in options to change basic settings like colors, fonts, text, backgrounds, etc, to easily make it match your website's theme, but if you know CSS you can take it a step further and totally customize the builder to look however you want it to.

    Live Examples:

    - View the demo used in the video above.

    - View it in use by one of our users (custom tablet kiosk builder)

    This app comes with a fully functional 30 day trial so you've got nothing to lose! Give it a try today :-)


    Common Questions

    Q. Does the app create actual products in my store?

    No, the app doesn't create any products it just creates a page and a builder on that page. Because it's a builder it can actually use many different products in the build but it doesn't actually create them. For example, if you were building a fishing rod the reel would be an existing product in your store, as well as the grip and the shaft. The builder app can use those three products in a "Builder" fashion. You don't have to use existing products though, you can create the options right in the app.

    Q. How will I know what options a customer selected?

    Every choice or selection that a customer makes in the process of their build will get attached to the order as product notes. So on the cart page, the customer's confirmation emails, your confirmation emails, and in your Shopify admin you'll be able to see all the options they chose.

    Q - Is there a liquid update to my store required?

    Yes, for this app to work properly on your theme there will be a fair amount of liquid that needs to be updated. If you're comfortable with that kind of thing, there are instructions in the app. If you're not comfortable with code and would rather leave it to the pros, no problem :-) We can do it for you! There will be a button in the app to request us to do it for you. There's a one-time charge for the install but don't worry, if for any reason you uninstall the app during the trial period, it's 100% refundable.


    *** Don't have an awesome Shopify store already? Get started here!



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    Do you need custom Shopify development or design? We Have an Experts Department That Can Help!

    If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 130, we're Shopify's largest development agency.

    ➝ Click here to learn more or even get a quote today!

Product Builder reviews

153 reviews
  1. 5 stars (120 reviews)
  2. 4 stars (15 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (10 reviews)

Great App and support. We had an issue with the App working with one of the themes we purchased outside of Shopify and they fixed it all!


This app is EVERYTHING. It has totally changed the way we do business! I started a gifting company with my sister, ( happyboxstore.com ) and this has made it incredibly easy for potential customers to build their own gift!

It may not seem super user friendly at first (I'm not great at this stuff, so I had a VERY tough time in the beginning) BUT whenever I needed anything customer support CRUSHED it. I mean, really went above and beyond to help me out. The whole team at Bold is incredible, and I got to know a few by name--SHOUT OUT TO MY GURL MC (who's name I will pass on to my firstborn, for saving my site so many times.) But seriously she's a beautiful angel and has saved my company from total meltdowns–more than a few times. She and her team all beyond nice and so so friendly! It's usually a pain to chat with CS but honestly, I always look forward to it! <3 fan <3


This app is awful; extremely complex and not mobile compatible. DO NOT BUY THIS


A terrible App.
Not Mobile Friendly.
Overall look and feeling is beyond bad. It takes your images and makes them look pixelated.
We installed this on 2 sites. The second install that we paid for on this site was never completed and our money never returned. We keep getting a http 500 error message.
We spent a lot of time creating 3000+ images only to be let down by this app.
Before installing this app read through their reviews and look at the sites. No one seems to be using this app? Are these all fake reviews?


A very old app that is extremely outdated for these times with mobile traffic being so high.
After implementing it into our 2 sites and paying the installation fees we found the app to be outdated. It is like Bold has this app and just continues to make money off it without any constant or meaningful updates.
Unfortunately this was an expensive waste of time and money. Bold support is great but its their way or no way because that is how it is built.
Image sizing and constraints are a problem especially when you have created 3000 odd images to their specs and they "Fix a bug" and now you must just resize. Images look terrible and if you take pride in awesome crystal clear images this app is not for you, pretty sure its not for any one.
Overall we are pretty frustrated with this app and the lack of upfront information on its limitations.


Ok the concept is brilliant but execution is not really up to par (And at $60 p/month / $720 p/year this is up there as one of the most expensive apps)

Lets tackle the fact that Display / Layout / design on a mobile device is extremely poor. For example;

1. All the 'Steps' are stacked on top of each other, then once you scroll down you can see the product in the first step...but if you have more than 4 steps this is not obvious at first that you even need to scroll down!

2. To select that product the customer has to DOUBLE TAP it...and we all know what that means on almost all mobile devices right! Yup...BOOM you have a zoom! You have to pinch to zoom back out, and then press once, then wait a second and press again to select the product, very poor customer experience for 50% of your users on your store.

I am amazed that this has been allowed to be pushed out in this state, was it tested by anyone outside the organisation and feedback gathered?

If you want to see what I am blithering on about in terms of design, see: https://moderncombatsports.co.uk/pages/paintball-gun-builder

Moving on.

1. Both mobile and desktop version suffer with a problem where you cannot have 'optional' product steps. The customer is ALWAYs forced to make a selection. In our case the paintball gun builder we offer a foregrip option...its optional and not required to make a functional product...but this cannot be skipped, something has to be selected to allow the customer to continue the journey. After contact support we were told this is how the app was built, sorry. Amazing feature which is lacking to just allow a skip of a product! Surely building in a NON selection is far more simple that building in a product selection?
2. Back end photo import is a massive pain, all images have to be forced down to the EXACT size denoted by the APP. What would be awesome is a feature where it auto does this for you when the option is mapped to a variant.
3. Once mapped to a variant its not possible to change the price field, this is a real missed opportunity as discount could be applied when customer do build up an expensive product to encourage more selection (seeing as they cant skip even if they wanted to lol!)

Good points are;

1. It does actually almost get you where you want to be...just.
2. Conditions / Rules can be created to show or hide products based on the previous selection.

Really sorry I had to leave this review, but as always with Bold they come across as VERY rigid, the response is almost always 'well this is the way it was built' leaving the customer (us!) feeling there is no hope! And convincing them a change is required is more or less impossible.


Basically Product Builder makes my business possible, as it is build on combining 2 elements to make a personalized gifting experience. It works perfectly for me, allowing additional customization and addition of consumer generated content. The monthly cost is a bit steep for a starting business and this is the only reason i give 4 and not 5 stars.


Have asked twice for help. No answer. For $60 a month I expect so much more. I am happy to update my review as required, and if I don't get help in the next 24 hours, i will let you all know.

Update (8 Nov 17): Ok, so it's been about one week since my last contact with them, and STILL no reply. I would say i've contacted them about 4 times so far. Definitely will be deleting this app if they don't fix this in the next day or so. We have a couple of stores using it, and the other store isn't keen on keeping it either, so it's probably a good thing that BOLD are so bad at helping their customers.

Update (10 Nov 17): Bold want $150 PER HOUR to re-upload our images on this basic app that cannot handle a name change for a product without causing a huge loss in sales. We are already in talks with another Shopify app company who are creating something better for us. Money is all Bold care about. $150 an hour? AN HOUR!! To fix an issue that should not occur anyway!


So far I have enjoyed my app. It has given me the options to customize my products the way I need to. I look forward to seeing other options and upgrades avail. for this app. However for someone who isn't very good with computers this app was easy for me to use. I was able to ask questions and get help from the support team very quickly. They seem to be pleasant and genuine with wanting to help me succeed. Customer service is on the decline and its always good to find people that still enjoy helping others. I love this app and I hope it grows my business further.


We LOVE this app! It's revolutionized our gourmet popcorn business, giving us the ability to offer custom popcorn orders to our fans across the country. Not only is the software awesome, but Bold's customer service is second-to-none. They've always been quick to help with any problem we might encounter. Check out our builder here: https://thepoppedpopcorncompany.com/apps/productbuilder/build-a-tin

$60.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

30 days

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