Repeat Customer Insights

Repeat Customer Insights

by Little Stream Software

Better repeat customer retention via RFM, cohorts and segments

5.0 of 5 stars(14 reviews)

Are you losing customers?

Are you struggling to grow your repeat purchases because your customers are defecting? Find out where in their lifecycle you're losing them.

Data-driven marketing advice

Don't just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.

Not sure what your data says?

You need visibility into exactly what's going on with your repeat customer purchases so you can better target your best customers

About Repeat Customer Insights

Losing customers is bad.

Losing repeat customers is a completely different level of bad.

But identifying what causes your repeat customers to leave is difficult.

Even then, analysis just tells you what happened, not what you should do.

What if instead of just analysis, you actually got an interpretation and advice based on the analysis?

Repeat Customer Insights gives you that analysis, insights, and the advice your store needs to optimize your customer purchases.

This app will analyze your customer, order, and product data to equip you with reports on what your most loyal and valuable customers do. More than that, it will give you clear and actionable advice on how to retain your existing loyal customers and how to turn more of your one-off customers into loyal, repeat customers.

Customer Segmenting with RFM

This was pioneered by the big catalog stores in the early 90s and was only available to the large commerce enterprises until recently. It analyzes each customer on three criteria to rank them against the rest of your customer base: recency, frequency, and monetary.

Order Sequencing

Analyze every step of your store's customer lifecycle and show you the multiple purchase segments hidden in your order timing data. Each segment have specific metrics exposed: Average Order Value, Repeat Purchase Rate, Customer Purchase Latency, and specific advice for that segment.

Customer Cohort Report

See the buying behavior of your customers over time based on when they first ordered. Find out if holiday shoppers really are different than off-season shoppers.

Discover which products create your best customers

Segment customers based on the first products they order to see which initial products have a positive influence on their behavior. Better than your best selling products, these products are your retention makers.

Monday Morning Metrics

Keep you up-to-date on how your store is performing, automatically. Every Monday. (Because Monday's need all the help they can get)

With this level of analysis you'll be able to fine tune your marketing, such as:

  • have your engagement campaigns can target new customers right before you estimate they should make their second purchase
  • offer a 10% off coupon to anyone who has missed an estimated purchase, knowing that you'll make a profit because you have the average order value factored in
  • spotting drop off points in your repeat purchases and be able to proactively focus on them to retain your customers before they defect
  • exporting specific segments of customers to create custom audiences
  • and more...

Click the Add App button above to start the automatic install.

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Pricing 14-day free trial

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  • Automatic Customer Segmenting
  • Customer Grids
  • RFM analysis
  • Simple letter grading for customers (A-F)
  • Export your analyzed customers (CSV)



  • Adds:
  • Order Sequencing Analysis (5 periods)
  • Customer Cohort Report for last 12 months
  • Segment by web and POS sales channels
  • Product Analysis



  • Adds:
  • Order Sequencing Analysis (full history)
  • Customer Cohort Report (full history)
  • Segment by 21 sales channels
  • Variant Analysis

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
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  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

The Sock Drawer

This app is a game-changer when it comes to diving into customer data. Not only that, but the customer service from the developer is amazing. He's responsive, helpful and takes the time to explain things. I personally love his daily emails about marketing tips and tricks. You can't go wrong with this app!

Package Free

Repeat customer insights is a great tool that we use to better understand cohort data and segmentation. Eric, the founder is extremely responsive and has been able to help whenever we contact. Awesome app!


This is a great app and Eric in particular is doing a great job helping us get the very most out of it! Thank you Eric for always responding quickly and being so helpful! We're excited to keep using this feature in Shopify!