Losing customers is bad.
Losing repeat customers is a completely different level of bad.
But identifying what causes your repeat customers to leave is difficult.
Even then, analysis just tells you what happened, not what you should do.
What if instead of just analysis, you actually got an interpretation and advice based on the analysis?
e.g. "24% is a little low, you should add a new customer welcome campaign"
Repeat Customer Insights gives you that analysis, insights, and the advice your store needs to optimize your customer purchases.
This app will analyze your entire customer and order data, and equip you with reports on what your most loyal and valuable customers do. More than that, it will give you clear and actionable advice on how to keep your existing customers loyal and how to turn more of your one-off customers into loyal, repeat customers.
Customer Segmenting report uses the Customer RFM algorithm
This was pioneered by the big catalog stores in the early 90s and was only available to the large commerce enterprises until recently. It analyzes each customer on three criteria to rank them against the rest of your customer base: recency, frequency, and monetary.
Customer Purchase Latency report
This will analyze every step of your store's customer lifecycle and show you the multiple purchase segments already hidden in your order data. Each segment has their specific metrics exposed: Average Order Value, Repeat Purchase Rate, Purchase Latency, and each segment includes specific advice for that segment.
Monday Morning Metrics
Keep you up-to-date on how your store is performing, automatically. Every Monday. (Because Monday's need all the help they can get).
With this level of analysis you'll be able to fine tune your marketing, such as:
- having your engagement campaigns can target new customers right before you estimate they should make their second purchase
- offering a 10% off coupon to anyone who has missed an estimated purchase, knowing that you'll make a profit because you have the average order value factored in
- spotting drop off points in your repeat purchases and be able to proactively focus on them to retain your customers before they defect
- exporting specific segments of customers to create custom audiences
- and more...
Here's exactly what you'll need to do:
- Click the Add App button above to install.
- It'll ask you to confirm your Shopify store and the monthly charge.
- We'll start analyzing your customer and order data.
- Your free, 14-day trial will begin.
- You'll begin to have custom insights given to you based on your actual data.
More details about what's included in Repeat Customer Insights can be found in the FAQ link on this page. I also welcome any question you have.
