MagnifyProfit

We’ve been running ads for our Shopify store for a while but were never sure if we were spending our budget effectively. The Marketing Efficiency Report from MagnifyProfit changed that entirely.

Using this tool, we quickly identified key areas where we were underperforming. For example, our ROAS (Return on Ad Spend) was sitting at 4.87, but the break-even ROAS we needed was 5.62. This insight alone helped us realize we were not covering costs on certain campaigns.