Wellspring Attribution

Wellspring has really helped us unpack the dissonance we've been feeling between biased in-platform metrics and what's really influencing customer acquisition. It's helped us make better decisions on how we market on digital ad platforms, giving us clearer insight into what's working than ever before. It's also helped us to think beyond these digital ad channels, giving us a place to better compare them via surveys to less traditionally trackable marketing channels like in-person activations, discovery through wholesale, and peer-to-peer influence.