NAPPS | Mobile App Builder

As a marketplace in a very traditional category, our goal with NAPPS was not just to ‘sell more’, but to offer a premium, content-rich mobile experience that truly educates and engages our audience. The app lets us combine articles, videos, and curated guides about Iberian ham culture with a very clean and intuitive navigation, so users feel like they are inside a specialized, high-end boutique instead of a generic ecommerce. The whole experience is fast, visually consistent with our brand, and our users repeatedly mention how simple and enjoyable it is to explore the app compared to browsing on mobile web.