Curvature AI Price Testing

We always knew we had one of the highest priced products in our category (due to COGS). But using this app provided us the confidence that we can actually make more money (profit/visitor) with a lower price point. That's been a huge win with CVR up 40% and profit/visitor up 19% in the first round of testing. We're continuing to do more to try and find the optimal price point because lower isn't always better. Timothy has also been great about thoroughly answering any questions about the data.