ABConvert: A/B Testing

The app works for small tests. It is not suitable for template tests. Variants are applied client side after the page loads, so visitors in the test group see the original page render first, then watch it get replaced. There is no anti flicker option and no URL split option.

For a full template test that is a systematic bias against your variant. We ran 8 days of paid traffic through a test before finding this.

AI support proved to be misleading on one occasion. One a second it could not define two metrics on their own dashboard.

Fine for price tests and small changes. Do not use it to test a new page design on mobile traffic - your test variant traffic will be served control first, which is an unfair test. The flicker limitation should be disclosed when creating a template test. It is not.