Reveal: Customer Data & NPS

I rarely write app reviews but Reveal RFM is a definite 5-star app. Having sold on Shopify for the past 5 years, Reveal is one of the first apps that really allows us to see all of our customers from our start to today. It easily segments them based on RFM (Recency, Frequency, Monetary Value) which allows us to target specific customer segments with tailored outreach/campaigns/content that fits their purchasing behavior. Incredibly helpful if you need to balance your efforts with new customers and returning customers - a must have app.