Simile Visual Search & Filters

Simile Visual Search & Filters

by Simile

AI Powered Product Search Using Images

4.8 of 5 stars(5 reviews)

Search Using Images

Let your customers use photos from their favourite social media influencers to find visually similar products in your store.

Boost Conversions

Improve your store's user experience and convert more customers by providing an engaging and easy way to search for products in your shop.

Customized Search with Filters

With filters, your customers can customize their product search by price, color, size, tags, and vendor.

About Simile Visual Search & Filters

Why Visual Search:

  1. Sometimes it’s hard for your customers to think of the exact words to describe what they’re looking for. With visual search, they can use a photo from online and quickly find visually similar products.
  2. Searchers have a higher buying intent than browsers. Capture and convert searchers by creating a fun and engaging user experience for them to find relevant products in your store effortlessly.
  3. Convert customers faster by saving them time from navigating, filtering and browsing through a large catalog of products.
  4. Engage and capture customers that use social media for fashion inspiration.

How will Visual Search improve customer experience?

Image searches provide a more natural way to find products. Your customers can find what they are looking for with pictures they have taken or images from websites and social media. As a store owner, you do not need to spend time describing the look of your products with tags or text.

Simple & Powerful Visual Search:

The Simile Smart Search App integrates with one click and improves the basic Shopify search with the addition of visual search from a dedicated mobile optimized window.

How to Search:

Simile adds a Photo Search Icon to your website. The search icon opens a modal where a user can upload a photo they have on their device and get immediate results displaying visually similar products.

Customize It:

Simile enables customization of the camera icon location by fixing it on the side (of your choice) and embedding a camera icon on the search bar. You can also customize as you wish by adding a shortcode on your website or contacting our Support team to help you change the icon location.


Our new added feature allows customers to apply filters when searching for products. They can filter by price, color, size, tags, and vendors. Searching for the right product never been so easy!


  • Search Using Images
  • Not Reliant on Product Metadata
  • Perfect for Fashion Retailers
  • Customization of Camera Icon Location
  • Object Detection
  • Filters

Not Reliant on Product Metadata.

Searches are not limited to tagged text metadata on your product listings. The Simile AI uses Computer Vision to match search queries to your products without the need to match tags or metadata on your product listing.

Perfect for Fashion Retailers.

Visual Search helps customers find styles that are similar to ones they have found in public or on Instagram. Is your customer trying to match a cute outfit? Offer visual search to identify items that could pull off a similar look.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    80% of ratings are 5 stars
  • 4 of 5 stars
    20% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Watch it! Pte Ltd

Hi, I've downloaded your app and find it very useful. However, the floating Camera Icon seems to be quite misleading to the user, as it does not reflect it to be a Search Icon. Maybe an icon that display as a Magnifying Glass with a Camera within is a better reflection of the feature of the icon. Depending on the theme use, the search function may also not be shown on the header but instead at the Menu, so the ability to have quick access to the search feature via the floating icon will be pretty impt. Tks

Ann More products

I am so wowed with this app.! This is the coolest search app., I have seen EVER! The 5 stars is for the reasons mentioned and because it has such a clean look, easy navigation, easy search, easy install. I fully recommend this app.. Thank you to the developers/Simile Visual Search & Filters!

Developer reply

April 5, 2020

Thanks for your review and recommendation! We really appreciate it.

ROF Clothing

Very nice app n easy to install. Hopefully, can camera icon insert in the search box will be great. and a little bug when use iphone7, must shot by landscape mode can recognize the product.

Developer reply

January 28, 2020

Thank you very much for the review. We are woking on the camera icon location and will release a new version soon. Because different theme has different search box and need to be handled differently. Please kindly let us know the theme your store is using, so we'll make sure it will work for you when we release the new version. The bug is also reproduced in house, we'll fix it in next release as well.