As we have seen time and again, as well as throughout retail history, making the shopping experience easier for customers, can mean the difference between a sale or no sale. This is why 79% of people in the USA and 84% of people in the EU shopped online in 2016. Shopping online and getting your item delivered right to your door, has become easier than physically going to a shop. This is the reason why online sales have overtaken most brick and mortar businesses within a mere 20 years.
However as online shopping has increased, the demand for a seamless shopping experience has also increased. One of the top three reasons for shopping cart abandonment was because the checkout process was too long and complicated. This was discovered by the Baymard Institute of Denmark, when analyzing 37 studies on shopping cart abandonment.
Skip Cart aims to reduce shopping cart abandonment by skipping the shopping cart page entirely, thus reducing the complexity of the checkout experience. This gives customers less time to think on whether they want to purchase the item or not (bypassing their logical factoring), which then results with an emotional driven purchase such as an impulse buy. This is also the reason why countdown timers work so effectively and are so popular with Shopify stores today.
Don't overlook how removing 1 small step is removing one more obstacle for the consumer. Making the checkout process more seamless will reduce abandoned carts and increase your sales. There's a reason why Amazon patented the 1-Click button, because it generates them billions in revenue.
After all reducing the checkout process is what the best online marketers having been doing for years with their sales and funnel pages.
Use Skip Cart today and experience the power of the little things.