Configure Snowplow Tracker
Configure the Snowplow tracker options through the app configuration screens.
Full Customer View
Track the cart token on the storefront and associate it with orders. Perform marketing attribution and build a full customer view.
Track Shopify webhook events into Snowplow. Link webhook events to storefront events through the cart token and enhance your customer view.
About Snowplow Event Tracker
This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data.
You can use this application for marketing attribution, personalization, create a single customer view, customer scoring, store/inventory monitoring, and so much more.
This application will help track page views, page timing performance, cart, checkout, order, and refund events (create, update, fulfill, delete) via webhooks to your Snowplow for analysis/operational intelligence.
To use this app, you'll need a working Snowplow data pipeline. You DO NOT NEED to signup for our hosted Snowplow service; you can use this application with your Snowplow installation.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Install all necessary client as well as server side tracking with one click - for free. This app allows any shopify shop to take control of their on data easily by leveraging the power of first-party tracking through Snowplow. Highly recommend.
Amazing value. Especially if you don't have multiple data engineers / are a single-engineer data team. Just wow. tl;dr -- having Snowplow + Shopify Webhooks = full-funnel attribution if you're already using tracking params / UTMs when you serve ads.