Snowplow Event Tracker
Track the complete customer journey events with Snowplow.
Key values section
Configure Snowplow Tracker
Configure the Snowplow tracker options through the app configuration screens.
Full Customer View
Track the cart token on the storefront and associate it with orders. Perform marketing attribution and build a full customer view.
Track Shopify webhook events into Snowplow. Link webhook events to storefront events through the cart token and enhance your customer view.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Install all necessary client as well as server side tracking with one click - for free. This app allows any shopify shop to take control of their on data easily by leveraging the power of first-party tracking through Snowplow. Highly recommend.
Amazing value. Especially if you don't have multiple data engineers / are a single-engineer data team. Just wow. tl;dr -- having Snowplow + Shopify Webhooks = full-funnel attribution if you're already using tracking params / UTMs when you serve ads.
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