- Integrate your marketing tools, content, & store data
- Analyze revenue & ROI attribution by marketing channel
- Grow & optimize your marketing by taking smarter, data-driven actions
Springbot enables small- to medium-size retailers to take full advantage of even the most complex marketing data. We do it by delivering marketing automation and analytics in one dynamic platform, eliminating the need for separate tools and making the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple. Then Springbot does something unique; we offer data-driven marketing recommendations that give you the confidence to make smarter marketing decisions to help grow your revenue. That’s the true power of Springbot Data-driven eCommerce Marketing.
How Does Springbot Work?
Springbot provides advanced eCommerce marketing technology for small to medium- size retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from e-mail and social marketing, to online ads, Amazon Marketplace and more. The key is Springbot’s integration with Shopify to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specifically tailored for your needs.
What does this look like for your store? Schedule a 30 minute demo with our eCommerce experts here!
Features
Automate
Triggered Emails
Set up one-and-done automation rules based on customer interactions to generate revenue from shoppers when they interact with your site. You can create, automatically send, and track the performance and revenue data for your triggered emails which include:
- Abandoned Cart Emails - Encourage shoppers to return to your site to purchase items left in their cart.
- Welcome Emails - Make a great first impression by welcoming new customers to your store family.
- After-Purchase Emails - Encourage reviews and repeat business after purchases with timely messages
- Anniversary Emails - Send this email annually to customers one year after their first purchase to encourage loyalty
- Win-Back Emails - Entice customers who haven’t made a purchase in a while to return to your store
- Behavioral Triggers - Target shoppers who haven’t opened previous emails with a custom message
Advanced Retargeting Insights
Run dynamic and static ads on the web, mobile, Facebook, and Instagram through your Springbot dashboard with the included AdRoll credit, and gain a deeper understanding of which ads are directly leading to sales with your Springbot’s AdRoll analytics.
Personalize
Customer Segments
Get to know your customer base with our pre-built customer segments -- including insights like gender, age, household information, location, and much more.
Custom Segments
Create your own customized customer segments to implement highly personalized marketing campaigns that fit the needs of your marketing campaigns.
RFM Segments
Ever wonder who your best customers are? Or which customers might be at risk for leaving? RFM segments lets you know who these key groups are, and more importantly, target them with specific messaging and offers.
Trackable Emails
Instead of sending email blasts to all of your customers, use your Springbot Customer Segments to personalize your email marketing (which leads to higher conversion rates!).
Social
Social Hub
Gain more control over the content, timing, and reporting of every action you take across your social channels. Social Hub includes:
- Mobile Access - Post to social on the go and even access your reporting.
- Social Recommendations - Use our Idea Hub for recommendations and templates for what to post and when.
- Powerful Analytics - Find out how each social channel is performing, and drill down deeper to determine conversions, ROI, and more.
- Calendar - Quickly schedule all of your social posts from Springbot for the day, week, or month and get recommendations for content to post based on your store’s data.
Shoppable Instagram
Easily transform your Instagram account into a social storefront that drives social engagement and sales. Create a shoppable landing page to add to your profile’s bio section with your images and featured products to reduce the amount of steps to checkout from Instagram.
Trackable Links
View the performance of links you share through email, social, web, mobile, blogs and more by creating trackable links from your Springbot dashboard. We’ll also automatically make all links trackable in the email campaigns and social posts you create through Springbot.
Analyze
Revenue and ROI Tracking
View exactly how much traffic, conversions, and revenue are generated from your marketing campaigns and the marketing actions you take.
Product Conversion Reports
Track the performance of every product in your store’s catalog based on views, sales, abandoned carts, conversions and more.
Marketing Channel Reports
See how each marketing channel (email, social, online, retargeting, etc.) is performing in real-time.
Promo Codes
Promo Code feature removes the manual process of pulling coupon code data and calculating the value of each promo code. Merchants can generate a Promo Codes report to monitor and track the performance of codes using five key metrics: total revenue, orders generated, cost to marketers, average order value, and return on investment.
Unique Coupon Codes
Take your discount strategy one step further by adding and tracking unique coupon codes through Springbot. Upload a list of bulk discount codes generated in the backend of your store and we’ll pull a Unique Coupon Code into each of the triggered emails you choose.
Amazon
Amazon Essential
With Amazon Essential by Springbot, you can list, sell, and track your products on Amazon using real-time inventory and shipping information.
Match, Publish, & Optimize
Within your Springbot Dashboard, choose the products you want to sell on Amazon and quickly match them to existing listings on Amazon to save time on listing creation. Review and edit your listed Amazon products with reports on total orders, total revenue, total units sold and the status of the winning “Amazon Buy Now” products.
Order & Ship Sync
Springbot will auto sync your Amazon inventory with your store’s inventory for streamlined logistics. Following the purchase, shipping and tracking information is automatically synced with Amazon to keep consumers abreast on the status of their orders.
Marketing Recommendations
Our dashboard addresses many eCommerce problem areas you might be facing by integrating your marketing channels directly into our platform, leveraging your data in real-time, and monitoring marketing actions.
It then probes your data (customer, product, purchase, social, etc) for hidden insights so the springbots (your very own army of marketing robots) can help you understand not just the revenue generated but actually who purchased and what they purchased so we can automate the recommendations of what marketing actions you should take next.
Service and Support from Springbot
- Plug-in activation
- Onboarding and training
- Daily activity reports
- Continued support
- Integrates all of your multichannel marketing tools into a single dashboard
- Automate marketing actions through triggered emails, scheduled social postings, and more
- Understand the ROI of your marketing through customer demographics, purchase behavior, and marketing channel revenue attribution
- Receive tailored marketing recommendations from the springbots on SEO, email optimization, social media, and other areas of your marketing strategy
- Schedule 5 types of triggered emails to automatically send to customers and generate revenue, and add Springbot's Unique Coupon Codes to encourage more sales
Overall Benefits:
Ready to see Springbot in action? Schedule a 30 minute demo with our eCommerce experts here!
Springbot reviews
We started using Springbot about a year ago and have seen some impressive results. If you aren't doing retargeting or FB campaigns with them you should be. Definitely our biggest bang for buck as far as advertising goes. It takes some time to get everything set up and running properly but once you do your business will skyrocket. Their FB service sounds expensive but it's so worth the investment especially if you are not social media savvy. Even if you are savvy they will take a lot off your plate and do it better than you ever could. Thanks Rachel and Nichole for all that you do for us!
So far the best experience I had with this type of platform. Definitely feel like I have support, especially because I am the only person in charge of the marketing here. Can't wait to see where we can bring our company with Springbot!
The customer service that Springbot offers is so hands on, so genuinely caring that I often wondered how the company creates such a consistently thoughtful team. Though I worked mostly with 1 team member to set up my account, my triggered emails, etc and another to handle my dynamic ads through FB and Instagram, honestly no matter who I got on the phone in a pinch was so immediately responsive and helpful. I am not the most intuitively techie person, but they guided me through every step with patience, humor, and a thorough understanding of their systems. They went above and beyond in communication and support. The only obstacle to the process was my own procrastination about learning yet another system which, once set up was very easy to navigate. (And setting up just took a little time but was not complicated.) The only negative I will say is that though they were working on improving their mail templates and ease of use there, their program was simply not yet on par with the capacity of Mailchimp a few months back when I set up with Springbot, and they didn't have as many fonts. That said, they may have already made the improvements they promised in the near future, I just chose to continue where I was in that arena.
Springbot has been a great addition to my store. The team is very helpful and responsive. The data dashboard, segmented emails, and ad roll features have been helpful. This is a great app for a busy store owner who doesn't have time to work with many different sources to compile info. We also added on their Facebook services and Kristen has really gone above and beyond to help me. The entire process has been terrific!
We are so happy with Springbot and have just added a 2nd store! The help we get from Kristen and Ben make my life sooooo much easier! If your looking for email campaigns, social media and shopping cart conversions that make sense please check them out!
It is truly all in one app. It does so many things alone for my website furniturestop.co.uk enabling me to delete a number of other apps which were doing same functions separately.
We have been using SpringBot for about 4 months now and we couldn't be happier with the level of service we've received from whole team. We mostly make use of AdRoll and the Facebook Managed Services and we have seen great results from both.
As others have mentioned, it would be nice to see more functionality in the Social Hub. Undoubtedly, there are limitations with each of the social media companies that makes it difficult, but I'm confident SB will continue to work on it and improve the offering over time.
I am looking forward to a continued partnership and even more growth moving ahead!
We have been using springbot for over a year and can't say enough about it - it's a great tool to gain insights into your customer base and pull data against all your marketing initiatives - all in one dashboard. Complex in it's functionality with complete user ease. We do a lot of influencer marketing and their trackable links was vital to understanding which partnerships drove return. In addition to being a great tool, the team at Springbot is outstanding. From the on-boarding period all the way through to when we transitioned to your account manager - they gave relevant insights into our industry and were always willing to work to find the best solution for our needs. If you're feeling over-whelmed with pulling data from different platforms and want to get a better handle on your overall marketing activity and ROI - Springbot is a wonderful resource.
If you're looking to offload your email marketing and Facebook advertising for your store, Springbot is a great solution for only a few hundred dollars a month. Great customer service and marketing consulting as well!
It has been so wonderful working with Springbot. We have weekly calls with Tara so we can stay on track with our ad success, budget, and new marketing campaigns. Tara and the Springbot team are extremely patient, helpful, and always willing to provide full explanations of everything they implement. We've seen our sales increase significantly with Springbot. Definitely recommend.
