Loyalty & Rewards

Loyalty & Rewards


Increase loyalty with easy to deploy Rewards & Insights.

3.8 of 5 stars(26 reviews)

Increase Repeat Purchases

Increase repeat purchases by encouraging customers to come back and redeem their points.

Branded Experience

Upload your logo, pick your colors, name your points - customize everything to fit your brand image.

Gain Customer Insights

Gather powerful customer insights directly from EVERY, and use them to grow your business.

About Loyalty & Rewards

Easily deploy a Loyalty program and Unlock Insight with your Shoppers

Free to try

Our app is free to try and grows with your business: only pay for what you need

Marketing made easy

Welcome email and transaction email templates are turn-key and ready for your business as soon as you sign up. Begin automatically welcoming users to your rewards app the moment they sign up without lifting a finger, all with our white-labeled email templates.

Grow your customer base

Increase repeat purchases with your own, turn-key loyalty program. Gamify your online store so customers collect more points when they buy from you more often.

A powerful customer insights and market research tool

Build the business your customers crave. Gain customer insights that you can leverage to improve your marketing, buying, and pricing strategies with EVERY’s built-in customer research features.

API available on all paid plans

Integrate EVERY with your own custom loyalty application, generate custom reports, or integrate with other third-party commerce applications.

Real results

Over 250,000 loyal customers are shopping at businesses around the world using EVERY.

Seamless customer experience

Update the name, color, and logo of your loyalty program so that it's a seamless extension of the brand your customers love.

Flexible ways to award points

  • Orders - Give customers 5 points for each dollar they spend with you, with the flexibility to exclude or include tax & shipping

  • Insights - Give customers points for telling you about how, why, and where they shop

  • Referrals - Give customers points when they refer their family and friends to your business, plus set up a two-way referral benefit so that everyone involved gets a bonus

  • Points at Signup - Encourage customers to sign up at your site by offering them points to join your rewards program

  • Membership Anniversary - Automatically give points to your members every year on the anniversary of the day they joined

  • Birthdays - Automatically give customers points every year on their birthday

  • Mix-and-match - Choose which features you want to offer your customers. You can enable or disable any features you wish to make your program fit perfectly with your business

Flexible ways for shoppers to redeem points

  • Automatically create discount codes for percentages or fixed amounts, limit codes to minimum order amounts and set up rewards for free shipping
  • Percentage off or fixed amount discount codes
  • Set a minimum order amount (ex. $5 off orders $50+)
  • Offer free shipping codes for points
  • Offer free products in exchange for points
  • Prefix your codes for easy searching within Shopify
  • Unique codes that can't be duplicated

POS Support

Give both your in-store and online customers the opportunity to earn point

Integrates with

  • Mailchimp,
  • Stripe

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 7-day free trial

See all pricing options


  • Up to 250 active members

  • Many features available, while some features are slightly limited

  • No custom development



  • Up to 500 active members

  • All features included

  • API Access



  • Up to 1,000 active members

  • All features included

  • API Access



  • Up to 6,000 active members

  • All features included

  • API Access

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
3.8 of 5 stars
Based on 26 reviews

  • 5 of 5 stars
    65% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    23% of ratings are 1 stars

Most recent reviews

Alpaca Direct

We used this app as Spruli and it was great with Shopify POS integration. Since Every took over it does not work and numerous support requests have gone unanswered. Basically support went from Great to Terrible. I can no longer recommend this app and we're looking for alternatives.

Happy Dog Food

Super disappointed since the change of ownership, points multiplier used to be 1 point for 1 dollar spent. I started noticing customers using a $20 and $30 discount at checkout, and I am like WTH. I look at the app, and the points structure was changed to their default which a 1 to 1 meant customers were earning 100 points for every dollar, now I have customers with 1000's and 1000's of points. What am I supposed to say to my customers, sorry I am taking away your points!!!

Five Skincare

I don't really feel like dealing with Every (formerly Spruli) anymore, but I feel it's my duty to inform future users. We installed the app on our shops this summer after a long consideration and spared no effort for the adjustments. Since there are many loyalty apps on Shopify that disappear after a short time, I asked Spruli about their future plans. I was assured that everything would go as planned, etc. Not even one month after the installation I suddenly see a strange app in our shop. Without any information Spruli was taken over by Every. Absolutely no communication in advance, just nothing! For us Every is useless, because several important elements cannot be translated and the customers are asked really stupid questions, which completely confuse the customers. I have complained to Every several times. My questions were always answered, but my complaints about the unfortunate takeover were not answered at all. We will uninstall the app shortly. I would have wished for it differently and would have been ready to make the necessary adjustments and would have accepted an apology for the bad communication. Unfortunately Every missed the chance completely. Absoult not to be recommended!