Are you having trouble converting sales?
If you're not a well-known store, lack of consumer trust is very likely a contributing factor. In a consumer survey, 8 out of 10 online shoppers said that they won't shop on a website they don't trust. The TRUST app addresses this by conveying key trust elements to the consumer, that reassure and legitimize your store.
Why does trust matter for my store?
If a stranger were to ask you for your credit card details, how would you feel? Hesitant? Anxious? Uneasy? Such feelings are not too different from those experienced by consumers that browse your store.
There's an increasing prevalence of incidents in which customer data, including names, addresses, credit and debit card numbers, are stolen and exposed by cyber-criminals. It should be no surprise that consumers are more wary with their clicks than ever before.
Consumers need to feel safe when they're on your store, especially when they are checking out. They need to know that their credit card information is safe at all times, and that they can trust you with it.
What are trust seals?
They're generally visual cues that reassure consumers that the particular store is deemed legitimate, secure, and trustworthy.
Why do reviews matter?
Reviews are an effective means to increase consumer trust, and have been shown to have a substantial impact on increasing sales. Consumers rely on reviews in the absence of the ability to 'test' items, prior to purchasing online. Search engines like Google, drive more organic traffic to you, when they recognize your site displaying user generated reviews. With TRUST, it is incredibly easy to display and generate reviews on your store.
TRUST can help address consumers' fears and anxieties, and pave the way to converting them into paying customers.
Trust is a precious commodity that you'll need to bake into your core offering. Be sure not to fail the consumers trust. At the slightest hint of malpractice or incredulity, trust can easily disappear, along with your sales.