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Benchmark your KPIs against your peers to find the highest-impact places to improve.
Varos offers real-time benchmarks for your digital marketing and growth metrics. Examples of benchmark metrics include CAC, repeat purchases, CPMs and abandoned checkouts. Compare to to similar companies by sub-vertical, ad spend level and AOVs level. Instead of flying blind, brands use Varos to see how they stack up to peers and find under-performing metrics.
- Shopify Benchmarks - See Repeat Purchase Rate, LTV, & more stack up to peers.
- Ads Benchmarks - See how CPMs/CTRs/CACs stack up to peers on FB/TikTok/Google
- Opportunities to improve based off high performers in your category
Languages
English
Works with
- Checkout
- Google Ads
- TikTok
- Facebook Ads
Categories
Customer behavior
Marketing and sales
Pricing
One-time charge
$3.99 one-time charge
From $99/mo for brands and $249/mo for agencies
All charges are billed in USD. See all pricing options
Reviews (11)
It's crazy how this app is helping us to see the global state of ads and taking decisions accordingly. The team is also impressive. Totally recommended!
Really love using this app. I was struggling to find realtime industry benchmarks, and then Varos came along. Looking forward to many more brands joining for the data to only get better and better. It also helps you distill your own brand data too, so you can ignore the benchmarks if they don't make sense to you and still get plenty of value from it!
I would recommend downloading the app. The vertical insight is helpful to accomplish your business goals.
Great data for each eCom industry. Looking forward to what they have installed for the future! Breakdown of all the important metrics like CPP, CPC, CPM, etc
Compared to what? That's the question in every marketer's mind when evaluating their performance. Of course, you have your own baseline to measure against but that doesn't help you understand how you compare relative to your peers. Finally, Varos helps bridge that gap.
Support
App support provided by Varos.
Resources
Launched
February 23, 2022
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