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Benchmark your KPIs against your peers to find the highest-impact places to improve.
Varos offers real-time benchmarks for your digital marketing and growth metrics. Examples of benchmark metrics include CAC, repeat purchases, CPMs and abandoned checkouts. Compare to to similar companies by sub-vertical, ad spend level and AOVs level. Instead of flying blind, brands use Varos to see how they stack up to peers and find under-performing metrics.
- Shopify Benchmarks - See Repeat Purchase Rate, LTV, & more stack up to peers.
- Ads Benchmarks - See how CPMs/CTRs/CACs stack up to peers on FB/TikTok/Google
- Opportunities to improve based off high performers in your category
Reviews (11)
I would recommend downloading the app. The vertical insight is helpful to accomplish your business goals.
Great data for each eCom industry. Looking forward to what they have installed for the future! Breakdown of all the important metrics like CPP, CPC, CPM, etc
It's crazy how this app is helping us to see the global state of ads and taking decisions accordingly. The team is also impressive. Totally recommended!
Compared to what? That's the question in every marketer's mind when evaluating their performance. Of course, you have your own baseline to measure against but that doesn't help you understand how you compare relative to your peers. Finally, Varos helps bridge that gap.
Amazing! It's so helpful to see all our business benchmarks in one place. I had always needed to have several conversations with other founders to see if their CPC/CPM/CAC or other metrics were changing, and then just need to take their word for it. With Varos, I can just log in and see if others are experiencing the same thing. Plus every time I login, there's a new feature!
If you don't have Varos, you're flying with a blindfold on.
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