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Varos

Benchmark KPIs like repeat purchase, abandoned checkout & more

Free

App highlights

  • Speed tested: no impact to your online store

Varos on Shopify. Shopify Benchmarks and analytics.

Key values section

Plan with confidence

See real-time Shopify KPI benchmarks from brands just like yours. See how you stack up to other brands before deciding where to focus.

Updates when you need them

Get weekly updates in your inbox telling you how your performance compared to similar companies in the last week.

No configuration required

Accessing the data is easy; it just takes a few clicks.

App details

Varos

Varos

Increase profits with insights into how your KPIs stack up to your DTC peers.

Stop looking at your KPIs based on historical data alone.

With Varos, you can benchmark your KPIs against similar brands to yours.

You'll now be able to answer questions such as:

  • Was spike in revenue due to my performance or the market?
  • Is my repeat order ratio good compared to other companies?
  • Am I discounting more that my peers?
  • Did everyone else's acquisition costs also rise by so much?
  • How much room is there to improve in my return rate?

How does it work?

Varos integrates through your marketing stack, aggregates and anonymizes KPIs from hundreds of similar companies and shows you how you stack up in real time.

You can drill down on KPIs to see the metrics by country, customer type and more.

Supported Metrics and KPIs for benchmarking

You can benchmark your Shopify KPIs. Supported KPIs include:

  • Revenue Growth
  • Percent of Orders from Repeat Customers
  • Returned Orders Ratio
  • Abandoned Checkout Rate
  • AOV
  • Cohort analysis of repeat purchases

Other Platforms you can benchmark

  • Facebook Ads
  • Google Ads
  • TikTok Ads

There are even more metrics in the dashboard and we're constantly adding more.

All data is anonymized and aggregated, so there's no way to directly see whose data belongs to who.

Launch date

Integrates with

  • Facebook
  • Google Ads
  • TikTok
  • Facebook Ads
Varos

Varos

Increase profits with insights into how your KPIs stack up to your DTC peers.

Stop looking at your KPIs based on historical data alone.

With Varos, you can benchmark your KPIs against similar brands to yours.

You'll now be able to answer questions such as:

  • Was spike in revenue due to my performance or the market?
  • Is my repeat order ratio good compared to other companies?
  • Am I discounting more that my peers?
  • Did everyone else's acquisition costs also rise by so much?
  • How much room is there to improve in my return rate?

How does it work?

Varos integrates through your marketing stack, aggregates and anonymizes KPIs from hundreds of similar companies and shows you how you stack up in real time.

You can drill down on KPIs to see the metrics by country, customer type and more.

Supported Metrics and KPIs for benchmarking

You can benchmark your Shopify KPIs. Supported KPIs include:

  • Revenue Growth
  • Percent of Orders from Repeat Customers
  • Returned Orders Ratio
  • Abandoned Checkout Rate
  • AOV
  • Cohort analysis of repeat purchases

Other Platforms you can benchmark

  • Facebook Ads
  • Google Ads
  • TikTok Ads

There are even more metrics in the dashboard and we're constantly adding more.

All data is anonymized and aggregated, so there's no way to directly see whose data belongs to who.

Launch date

Integrates with

  • Facebook
  • Google Ads
  • TikTok
  • Facebook Ads

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars

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  • Natulim

    Location Spain
    Time spent using app 4 months

    It's crazy how this app is helping us to see the global state of ads and taking decisions accordingly. The team is also impressive. Totally recommended!

  • Nexgen

    Location United States
    Time spent using app 3 months

    Amazing app for benchmarking your store against others in your industry. Really cool to see how our Average Order Value compares to our competitors. Would definitely recommend to any data-driven marketers out there.

  • GOODONYA®

    Location United States
    Time spent using app 16 days

    Really love using this app. I was struggling to find realtime industry benchmarks, and then Varos came along. Looking forward to many more brands joining for the data to only get better and better. It also helps you distill your own brand data too, so you can ignore the benchmarks if they don't make sense to you and still get plenty of value from it!

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