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Verfacto: Marketing analytics

Customer analytics, real-time profiles, segmentation, RFM, LTV

No reviews
Free plan available

Key values section

Identify visitors before login

Separate returning customers from visitors. Build RFM and custom segments in real time

Optimize Every Touchpoint

Verfacto connects anonymous traffic with individual users across all devices.

No more cookies

Use tracking that doesn’t violate the privacy of your users. Do not worry about GDPR, CCPA, or PECR.

App details

Verfacto: Marketing analytics

Verfacto: Marketing analytics

See what turns your visitors into customers and what are their behavioral patterns. Forget about boring graphs and useless reports. Act upon customer journey details, not generalized website activity.

  • Act upon customer journeys details, not generalized website activity;
  • Feed profiles data back to Klavyio, Facebook, and Google for better targeting;
  • Introduce advanced metrics like attention score, recency, frequency, and lifetime value.

Optimize Every Touchpoint in the Customer Experience

Verfacto connects anonymous traffic with individual users across all devices.

  • Find the perfect time to interact with your visitors based on their profiles, visit intent, and browsing behavior;
  • Give offers based on user’s intent and expectations;
  • Introduce your own rules to define segments.

Access customer profile in real-time

Imagine the ability to separate returning customers from visitors. Or adapting your onsite marketing to customers’ interests. A real-time customer profiler does exactly that.

  • Act upon customer journeys details, not generalized website activity;
  • Feed profiles data back to Klavyio, Facebook, and Google for better targeting;
  • Introduce advanced metrics like attention score, recency, frequency, and lifetime value.

Analytics with a focus on privacy

Use tracking that doesn’t violate the privacy of your users. Do not worry about GDPR, CCPA, or PECR.

  • Get rid of cookie banners;
  • All collected data is yours and exportable only to you;
  • We don't use cookies or collect any personal data.

We know where users come from

Last click/channel attribution is often misleading. Verfacto uses an acquisition map to show where the user is coming from and what is his preferred channel.

  • Define customer’s most converting channel;
  • Adapt communication to customer’s acquisition map.

Behavior insights via interest profile

Our tracking is not cookie-based, so we can store longer customer history and give you deeper insights into your audience's preferred communication and engagement history

  • Effectiveness of “organic” vs “paid” marketing activities on an individual level;
  • Compare visit and purchase patterns;
  • Know the stage of the customer’s journey and enable it with other tools you have onboard.

Launch date

Verfacto: Marketing analytics

Verfacto: Marketing analytics

See what turns your visitors into customers and what are their behavioral patterns. Forget about boring graphs and useless reports. Act upon customer journey details, not generalized website activity.

  • Act upon customer journeys details, not generalized website activity;
  • Feed profiles data back to Klavyio, Facebook, and Google for better targeting;
  • Introduce advanced metrics like attention score, recency, frequency, and lifetime value.

Optimize Every Touchpoint in the Customer Experience

Verfacto connects anonymous traffic with individual users across all devices.

  • Find the perfect time to interact with your visitors based on their profiles, visit intent, and browsing behavior;
  • Give offers based on user’s intent and expectations;
  • Introduce your own rules to define segments.

Access customer profile in real-time

Imagine the ability to separate returning customers from visitors. Or adapting your onsite marketing to customers’ interests. A real-time customer profiler does exactly that.

  • Act upon customer journeys details, not generalized website activity;
  • Feed profiles data back to Klavyio, Facebook, and Google for better targeting;
  • Introduce advanced metrics like attention score, recency, frequency, and lifetime value.

Analytics with a focus on privacy

Use tracking that doesn’t violate the privacy of your users. Do not worry about GDPR, CCPA, or PECR.

  • Get rid of cookie banners;
  • All collected data is yours and exportable only to you;
  • We don't use cookies or collect any personal data.

We know where users come from

Last click/channel attribution is often misleading. Verfacto uses an acquisition map to show where the user is coming from and what is his preferred channel.

  • Define customer’s most converting channel;
  • Adapt communication to customer’s acquisition map.

Behavior insights via interest profile

Our tracking is not cookie-based, so we can store longer customer history and give you deeper insights into your audience's preferred communication and engagement history

  • Effectiveness of “organic” vs “paid” marketing activities on an individual level;
  • Compare visit and purchase patterns;
  • Know the stage of the customer’s journey and enable it with other tools you have onboard.

Launch date

Pricing

Free

Free

  • behavior analytics
  • customer journey analysis reports
  • real-time profile
  • full data export
  • 2 months data retention
  • 15k session

Starter

$25/month

  • ← Everything in Free
  • report builder
  • 6 months data retention
  • 30k sessions

Growth

$99/month

  • ← Everything in Starter
  • LTV cohorts​
  • RFM analysis
  • rule-based segmentation
  • 12 months data retention
  • 100k sessions

Scale

$399/month

  • ← Everything in Growth
  • AI segmentation
  • AI prediction of LTV
  • 36 months data retention
  • 250k sessions

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

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