Places to sell
Walmart Marketplace

Walmart Marketplace

by Walmart

Sell on Walmart.com directly from your store.

2.6 of 5 stars(70 reviews)
Free to install. Additional charges may apply.
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Instant customer reach

Easily add your products to the assortment sold by Walmart and reach millions of new customers who can't wait to see what you have in store.

Easy product setup

No need to duplicate your efforts on multiple sites. Create and manage your catalog from your Shopify dashboard.

Automated platform sync

Shopify keeps track of orders as well as changes to your inventory, item details, and pricing so your Walmart channel is kept in sync.

About Walmart Marketplace

Leverage the power of the world's largest omnichannel retailer to expand your reach

Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.

Simplify your multi-channel management and stay in sync

Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.

Approved Walmart Marketplace sellers using Shopify benefit from:

  • Bulk setup for new product listings

  • Connecting existing listings on Walmart.com to Shopify products for central management

  • Synced inventory across channels to avoid overselling

  • Order notification and fulfillment from the Shopify dashboard

  • Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales

Eligibility requirements

Sellers

By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:

• US Business Tax ID (EIN) and Form W-9

• History of marketplace or eCommerce success

• Track-record of first-class customer service

• Operations that meet Walmart Seller Performance Standards

Products

Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number

• Offer competitive pricing

• Be fulfilled from a B2C US warehouse with a returns capability

• Comply with Walmart Prohibited Products policy

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Pricing

See all pricing options

Free to install

There are no setup/monthly fees for listing on Walmart Marketplace. Referral fees are automatically deducted from sales.

2.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    26% of ratings are 5 stars
    (18)
  • 4 of 5 stars
    10% of ratings are 4 stars
    (7)
  • 3 of 5 stars
    7% of ratings are 3 stars
    (5)
  • 2 of 5 stars
    4% of ratings are 2 stars
    (3)
  • 1 of 5 stars
    53% of ratings are 1 stars
    (37)
View all 70 reviews

Most recent reviews

Marché Viidi

Rating
5 of 5 stars
Posted
February 13, 2021

I like it. it integrates very well. I like the way the products are displayed on Walmart platform. But, Both Shopify and Walmart can help us make the bulk editing a bit easy. There is still an extensive manual editing to do. Other than that, the migration went well without any technical problem. The set up requires extensive effort. All and all, the APP itself is great, the work behind the scene is a bit too much.

GenuBest

Rating
1 of 5 stars
Posted
February 10, 2021

Not a friendly platform, on Monday Walmart, send me an email saying's that my account has approved, and then I clicked on the link to set up my account, but the web browser somehow got lose I didn't finish it. The second day they sent me another email that said that "my account was unable to verify your seller application for Walmart Marketplace" but did not say any reason!

Developer reply

February 22, 2021

Hello GenuBest,

Thank you for your review. Upon further vetting of your application, we were unable to approve your application at this time. Our vetting process is thorough and consists of a holistic approach, and while this result is disappointing, we take our application review process seriously in order to ensure that our customers and sellers have an enjoyable shopping experience with ample protections. If you feel that this decision was made in error, please reach out to wma_support@walmart.com.

Thank you,
WMA Support

The UltraHealth Store

Rating
5 of 5 stars
Posted
January 19, 2021

compared to what it takes to get a new dietary supplement product up on Amazon it is wonderful. Also, so far the seller help has been good. Just waiting for a few things like understanding why our products are not showing under the main keywords, but other than that it has been nice.

View all reviews