Places to sell
Walmart Marketplace

Walmart Marketplace

by Walmart

Sell on Walmart.com directly from your store.

2.7 of 5 stars(82 reviews)
Free to install. Additional charges may apply.
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Instant customer reach

Easily add your products to the assortment sold by Walmart and reach millions of new customers who can't wait to see what you have in store.

Easy product setup

No need to duplicate your efforts on multiple sites. Create and manage your catalog from your Shopify dashboard.

Automated platform sync

Shopify keeps track of orders as well as changes to your inventory, item details, and pricing so your Walmart channel is kept in sync.

About Walmart Marketplace

Leverage the power of the world's largest omnichannel retailer to expand your reach

Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.

Simplify your multi-channel management and stay in sync

Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.

Approved Walmart Marketplace sellers using Shopify benefit from:

  • Bulk setup for new product listings

  • Connecting existing listings on Walmart.com to Shopify products for central management

  • Synced inventory across channels to avoid overselling

  • Order notification and fulfillment from the Shopify dashboard

  • Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales

Eligibility requirements

Sellers

By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:

• US Business Tax ID (EIN) and Form W-9

• History of marketplace or eCommerce success

• Track-record of first-class customer service

• Operations that meet Walmart Seller Performance Standards

Products

Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number

• Offer competitive pricing

• Be fulfilled from a B2C US warehouse with a returns capability

• Comply with Walmart Prohibited Products policy

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Pricing

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Free to install

There are no setup/monthly fees for listing on Walmart Marketplace. Referral fees are automatically deducted from sales.

2.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    28% of ratings are 5 stars
    (23)
  • 4 of 5 stars
    7% of ratings are 4 stars
    (6)
  • 3 of 5 stars
    9% of ratings are 3 stars
    (7)
  • 2 of 5 stars
    4% of ratings are 2 stars
    (3)
  • 1 of 5 stars
    52% of ratings are 1 stars
    (43)
View all 82 reviews

Most recent reviews

BlackDiamond SC Inc

Rating
5 of 5 stars
Posted
May 3, 2021

Once you read the instructions provided for you via Walmart Marketplace help center everything else is easy.

Fuller Fabrics

Rating
5 of 5 stars
Posted
May 3, 2021

So far it's been lengthy but nothing I haven't been able to understand or setup. Will review again once I've got products on the site.

Purely Natural Nutrition

Rating
5 of 5 stars
Posted
April 29, 2021

Set up is super easy I have not used it yet so I will review again after using it a bit, I currently use CEDcomerce and it is too expensive. I just want to know when I sell products on Walmart from my Shopify store

View all reviews