Powerful new features, services and plugins for your Shopify store

All Apps / Sales / Wholesaler



Developed by microapps

Price: $19.99 / month Free Trial: 30 days More info
  • Use one store to sell to your retail and wholesale customers. Your inventory ALWAYS synched!
  • Save time by having your wholesale customers place orders using your online store. Up to 4 different types of customers!
  • Grow your business by adding wholesale sales and distribution of your products. The most powerful Customer Pricing based Shopify app!

Sell to different ranges of customers at different prices for each product within one only Shopify store

The only native Wholesaler - Customer Pricing Shopify App. Tens of thousands of Shopify stores have sold more than $200 milion thanks to the Wholesaler App. The most tested and reliable Wholesaler App (been in the Appstore since 2011). The best team of engineers ready to help you jump to the Wholeasale and multiple pricing world.

Until now if you wanted to sell products at different prices based on who your customer was you’d have to open various Shopify stores. Starting today this problem has been solved by the Wholesaler App.

Using Wholesaler app you can choose which customers have access to wholesale prices. These approved wholesale customers are the only ones that can see wholesale products and prices when they’re logged in.

Our admin interface makes it easy to approve customers (from your existing Shopify customer list) for wholesale access. Similarly, it's just as easy to choose which products can be sold at wholesale prices and what those prices are.

Wholesaler syncs stock between mother variant and child variant so you have always the same stock for the same product/variant.

Take your Shopify store and your business to the next level. Imagine how much inventory you can move with the help of other retail stores and distributors selling your products!

☞ Click here to see a demo


If you want to have the customer/visitor vs wholesaler experience, you just need to login at this store using the following credentials which are for a "fake" wholesaler.

URL: http://wholesaler-10.myshopify.com/account/login

login: bill.gates@microapps.com
pwd: wholesaler


If you want to see wholesaler backend, you can access this store admin by going here:

URL: http://wholesaler-10.myshopify.com/admin

login: wholesaler@microapps.com
pwd: wholesaler

Some of the Shopify stores using Wholesaler:
Sin City ECIGS,
Glitter Sparkle & Shine,
ACME party box company


Minimum Order Barrier for Wholesalers

Exclusive menu for Wholesalers

Exclusive catalog for Wholesalers

Show retail price

Application form for Wholesalers

Wholesalers only store

Extra content for Wholesalers

Minimum product items

Minimum cart items

Exclusive Wholesaler Checkout

Click here if you want to buy any of the Wholesaler Specific Customizations we have.

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Our other Shopify Apps:

Wholesaler reviews (69)


OMG - had to upgrade to $200+to get an upgrade that does not work..



Loving this app for our wholesale customer! Just what we were looking for :)


Very buggy, feels more like the thing was hacked together than what I would expect from an app. We stupidly paid for about $1000 in dollars in add ons, most of which seem like they should just be part of any good wholesale app right out of the box. Setup took weeks and we were left with a very unusable "app".

•Non-wholesale customers were seeing flashes of wholesale pricing. We received numerous emails from customers stating that the "sale" prices were not there when they went to check out.

•Inventory control is a complete disaster. From the moment you decide to use the app all inventory control has to be done through the app interface. This becomes quite annoying for a number of reasons. Under the normal Shopify product section is makes copies of variants for each wholesale category that it belongs to. For example a product called Blue Socks would end up having up to 4 variants. Blue Sock, Blue Sock (sw), Blue Sock (lw) and so on. Those wholesale pricing variants show up in Shopify POS and make it extremely annoying to use reports and adjust inventory levels.

•The app administration section where you adjust pricing, change inventory and administer wholesale customers is very obnoxious and has the look of a “lite” version of an app that cost $1000 plus a monthly fee. It has never ending scrolling banners for MicroApps other apps. For the love of God please quit shoving moon mail down my throat!

•The way in which you set the minimums definitely doesn’t feel like an “app”. To make the minimum of “Blue Socks” 5 you have to go into the product page in Shopify and create a tag that says “ws-min:6”. This is problematic for us because we like having our tags visible on our product pages so that customers can click on them and see products listed with those same tags.

•Very little is actually user adjustable in this app. If you want to adjust and tinker with your shipping methods over time to make sure it’s perfect you have to contact support so they can go in and change it. The custom checkout terms like COD, Net 30, Net 90 etc… have to be changed by Microapps support as well.

•Some of the customizations just seem a bit ridiculous that they would be considered “customizations” in the first place. Most of them seem like features that would be required of an app that claims to be a wholesale app. Such as $71.99 to show the MSRP next to the wholesale price, $155.99 for product minimums and the one that really hurts me now that I paid for it and am no longer using the system, $623.99 for a “custom” wholesaler checkout experience.

•Wholesale customers were taking the time to get to checkout and having the order page to just fail to submit.

We are cutting our losses and walking away from this.

Somehow my 1 star review keeps being changed to 5 star. Super sketchy company here.


It really helped us a lot in terms of being able to manage both our distributors and retail stores. Not only has helped us focus all the operations into one single point but it has also helped us increase a lot our sales. A good point is that our brand is much more strong because it's not only "online" but in the streets.
Carlos helped me with the setup of the app and indeed he added some extra customizations to make my wholesalers and retail store lifes much easier. Great app, great team!


Great app, great support!


Me parece una app muy útil, es una solución accesible para empresas como la nuestra sin un gran presupuesto para el area tecnológica .

Permite llevar un control de clientes y productos muy bueno para ser una aplicación standard , han introducidos mejoras muy significativas para el usuario en los últimos meses que han mejorado mucho la prestación del programa.

Recomiendo totalmente la app , además prestan un gran servicio de atención al cliente.


This app really help us on managing our price scheme. With a customization we can even have products only for some special customers, and support is really fast. Thanks a lot.


Really great app and fantastic support. I had a small customisation solved in less than a half hour. Thanks for your help Milan Balaban.


Wholesaler is the best and only App to sell wholesale on your Shopify site properly. I Know the code pretty well and the install seemed pretty simple but I had the support team do it for me on my site ELiquidUniverse.com, which I told them I was launching in a couple days and they installed the full integration in less than a day and it works flawlessly. Thanks so much for all of your help

With the highest regards,
The Home of the Dragon Liquids Brand


added the app, paid the set up money...even that wasn't smooth sailing ... so sent an email to let them know I had paid for the setup and about the trouble trying to pay for the set up) - no reply and no action so far. Bit over waiting patiently, so have deleted the app.

Update, tactics seem to be deployed by this company to remove reviews they don't like... After I gave up trying to get assistance, I posted this review, then many moons later I finally got an email to assist me - it seems only to remove this review, not for customer service purposes. So quite possibly there should be more bad reviews. Interesting, very interesting... I certainly will NOT ever use an app from microapps ever again. Toni

$19.99 / month
30 days

Support & Sales

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