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Setup your Facebook Pixel in 30 seconds with AdTrace.
Setup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back.
- Easy Meta Pixel + Conversion API setup
- Improve Event Match Quality (EMQ) scores
- Fix duplicate event tracking, missing events, and other tracking problems
- Order and event attribution for your store
Languages
English
Works with
- Checkout
- Facebook Ads
- Facebook API
- Instagram Ads
- Meta
- Meta Ads
Categories
Targeting
Campaign management
Pricing
Zero Orders (FREE)
Free to install
FREE FOR STORES WITH 0 ORDERS
Features
- Facebook (Meta) Pixel Install
- Conversion API Setup
- Event Reporting
- Ad Campaign Reporting
Tier 1
$27 / month
Between 1 - 24 orders tracked
Features
- Facebook (Meta) Pixel Install
- Conversion API Setup
- Event Reporting
- Ad Campaign Reporting
- Product Analytics
- Enhanced Tracking Attribution
Tier 2
$47 / month
Between 25 - 49 orders tracked
Features
- Facebook (Meta) Pixel Install
- Conversion API Setup
- Event Reporting
- Ad Campaign Reporting
- Product Analytics
- Enhanced Tracking Attribution
Tier 3
$87 / month
Between 50 - 99 orders tracked
Features
- Facebook (Meta) Pixel Install
- Conversion API Setup
- Event Reporting
- Ad Campaign Reporting
- Product Analytics
- Enhanced Tracking Attribution
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (39)
Cobrança abusiva. Em dólares e ainda foi Duplicada ,cobrando dois meses junto no meu cartão , perde até a confiança em deixar o cartão cadastrado na shopify , creio que vou pra outra plataforma isso que eu nem faço vendas ainda … muito menos pelo Facebook
You have been using the app since December 2024 and have already benefited from the service and results provided. As a subscription-based app, charges are applied based on usage and orders processed through the platform.
It appears there may have been a misunderstanding regarding the billing structure, as the subscription terms and conditions explain how charges are applied. We always encourage merchants to review the app pricing and terms before installing and using the service.
1 start rating added qty to 5 start. bravo for being trick little a hole.
Good try charging me for no orders on day 1 5 seconds into install. not to smart. Maybe go back to school and get more education.
Nov 19 5 start review gives bull example of consumer talking about server reliability lol. How does a consumer have access to server activates to even judge. lol.
Every one star review talks about over charge. disputing with Capi is pointless.. im disputing full charge with shopifty so there attention on my disputues kicks this bull app out of here.
Thank you for your review. Upon checking, the app has been active and in use on your store since November, so the charges are valid based on the subscription terms.
If there’s anything that may have been unclear, we’re more than happy to review your billing in detail and help resolve any concerns. Once everything is clarified, we’d truly appreciate it if you could consider updating your review to reflect the resolution.
Best,
Adtrace
I’ve been using this app since October 2024 and unfortunately, I cannot recommend it. This review isn’t meant to be harsh, but it's important to be transparent for the sake of other business owners.
The main issue I had was with the lack of pricing transparency. I would have never kept this app if I had known it was going to cost $250/month just to run a Meta Pixel. I didn’t use any of the advanced features — I just needed basic pixel tracking.
The $250 charge came unexpectedly, and I only found out about it when my performance started dropping and I checked Meta Events Manager, which showed no active pixel on my website — even though I was paying for this app to manage it.
When I contacted support, I explained that $250/month wasn’t fair for what I was using. Only then did they offer me a $27/month plan — but only after I pushed the issue. I appreciated that gesture, but a month later, I was told I’d still be charged the full amount due to a “Shopify regulation.” If I hadn’t followed up, I never would’ve known.
I kept the app longer than I should have because I had collected 6+ months of pixel data, and I was afraid to lose it. But in the end, it just wasn’t worth it.
You don’t need this app to use Meta Pixel — it’s completely free to set up via Shopify’s official Facebook & Instagram integration, which also includes Conversion API. This app adds unnecessary cost and complexity, especially with tiered pricing that makes it unsuitable for scaling.
I’m sharing this because I wish I had known all this earlier. I don’t think the app is malicious, but the experience was frustrating and costly.
To clarify for transparency: our pricing was updated earlier this year after significant improvements to the app, and this change was reviewed and approved by Shopify. You were notified of the update and still received a full refund in May and an additional $200 refund in June — well beyond what’s typically offered.
We also completed a full review of your account. While the homepage pixel didn’t visibly show, events were still submitted properly, and performance was not affected. We shared these findings in detail.
We take feedback seriously, but we also want to make fellow developers and merchants aware that this store repeatedly requested refunds after services were delivered and confirmed working. We have reported this case to Shopify, along with all supporting documentation.
Thank you again, and we wish you the best in your future business.
Support
App support provided by AdTrace.
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