Lebesgue: Smarter Marketing

Lebesgue works as your own marketing consultant - giving you business insights on where to focus your efforts, how to optimize your Google ads, Facebook ads, Youtube, and Instagram Ads, but also your full-funnel marketing strategy and overall PPC efforts.

Features:

AI Copy Creation

• Create high-converting marketing copy faster and easier than ever before
• Improve Facebook ads retargeting

Advertising audit

• Connect your Google ads and Facebook ads, audit your marketing and discover critical mistakes that hurt your marketing ROI
• Get business insights on how to optimize your Google Ads, Youtube, Facebook Ads, Facebook Pixel and Instagram Ads

Advertising Insights and Business Insights

• Understand your daily, weekly, and monthly advertising performance
• Get business insights on how to improve results, and boost ROI
• Identify new marketing trends
• Track your customer acquisition cost (CAC), conversion rate, cost per click for Google ads (Adwords) and Facebook ads

Competitors Analysis

• Explore live Google ads and Facebook ads from your competitors
• See which ad creative or copy they’re using on Google ads or Facebook ads and do they implement industry best practices
• Analyze competitors growth and identify industry leaders
• Measure competitors brand awareness over time
• Track their growth on LinkedIn, Twitter, TikTok, Snapchat, Pinterest, Facebook and more

Business & Profit Report

• Analyze your Shopify first time customers' revenue and orders
• Track your ROAS, ROI, Profit, orders, Cost of Goods Sold (CoGS), Bill of Materials (BOM), P&L, spending and other key metrics in one place
• Improve your finance reporting
• Track marketing expenses
• Input product costs and shipping costs into your financial reports

LTV modeling

• Measure your customer lifetime value
• See how much revenue or orders each of your customer cohorts brings
• Predict the revenue coming in from new and repeat customers⁠
• Understand how discounts impact the LTV
• Know which marketing channels have the lowest customer acquisition cost (CAC)
• Analyze the AOV, LTV, CAC, COGS, P&L, Profit and other metrics for individual cohorts
• Measure customer retention, cohort performance and churn

Market Benchmarks & Forecast

• Industry benchmarks for Facebook ads, Google ads (Adwords) and Google Shopping Campaign
• Forecast the advertising price (CPM) across Google ads, Facebook ads and improve budget allocation
• Discover opportunities for CPC, CTR, CPM, and CR

Facebook Ads Checkout Funnel

• Know where customers drop off
• Get insights on how to improve the conversion rate
• Reduce the bounce rate
• Fix Facebook Pixel

Lebesgue Academy

• Track the latest advertising trends and industry benchmarks
• Up-level advertising skills and finance reporting