AdWhatCost: Ad Insights & UTM

AdWhatCost: Ad Insights & UTM

Pricing
Free plan available. Free trial available.
Rating
5.0 (31)

Fast and verifiable insights into the performance of your Facebook and TikTok Ads via UTM tracking

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. more
  • Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
  • Track the orders and revenue generated by individual UTM parameter sets
  • Find out the profitability of your ads as well as of your store in general
  • Gain insights into the purchase behavior of your customer cohorts over time
  • Receive a daily email report of your store performance right to your inbox

Launched

September 6, 2021

Languages

English

Categories

Works with

Facebook Ads, Instagram Ads, TikTok Ads

Pricing

Free Plan

Free

  • < 30 Orders / Month
  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • FB & IG Ads Integration
  • TikTok Ads Integration

Standard Plan

$20 / month

  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • Facebook & Instagram Ads Integration
  • TikTok Ads Integration

10-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (31)

Overall rating
5
Counts per rating level
  • 97% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
June 27, 2024

Amazing app highly recommended to all. Give real clarity over all important tracking metrics at the touch of a button.

DefineCurls
Australia
27 days using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied June 28, 2024

Thank you for taking the time to leave a review. Much appreciated :)

December 27, 2023

Solid tracking app with great support from the founders, and works at a fraction of the price of similar apps. Bernard and Dirk helped manually troubleshoot issues on several occasions and always respond quickly. Highly recommend!

Purr Heaven
Canada
7 months using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied December 29, 2023

Thank you for the lovely feedback, much appreciated! Always happy to be of assistance :)

January 16, 2024

As an e-commerce business owner two years into the journey, 'AdWhatCost' has been a game-changer for my Shopify store. Its intuitive interface simplifies complex data, making it easy to track and understand my ad spend and its returns. The daily profit and loss metrics are particularly invaluable, providing clear insights into my store's financial performance. It's a must-have for anyone serious about efficiently managing their online business finances.

slvrsleep
Australia
23 days using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied January 17, 2024

Thank you so much for leaving us this terrific review, much appreciated! Happy to hear that our app has proven to be a game-changer for you :)

June 27, 2022

Accidentally stumbled upon this app and it is exactly what I was looking for to track conversions. The data is so much more accurate than the Facebook ad manager. The customer support is amazing as well! Highly recommend!

StephPresets
Hong Kong SAR
About 2 years using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied June 29, 2022

Glad to hear that our app is proving to be a useful addition to your Shopify store! It's always nice chatting with you :)

January 5, 2023

Great app! Now I can track my data from Facebook in a correct way in order to determine which campaigns are profitable.

SmartHemmet
Sweden
Over 1 year using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied January 5, 2023

Glad to hear that our app helps you with your ad tracking! And of course, thank you for taking the time to review our app :)

Support

Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR can answer any questions you have about AdWhatCost: Ad Insights & UTM.

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