AdWhatCost: Ad Insights & UTM

AdWhatCost: Ad Insights & UTM

Pricing
Free plan available. Free trial available.
Rating
4.4 (32)

Fast and verifiable insights into the performance of your Facebook and TikTok Ads via UTM tracking

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. more
  • Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
  • Track the orders and revenue generated by individual UTM parameter sets
  • Find out the profitability of your ads as well as of your store in general
  • Gain insights into the purchase behavior of your customer cohorts over time
  • Receive a daily email report of your store performance right to your inbox

Languages

English

Works with

Facebook Ads, Instagram Ads, TikTok Ads

Categories

Pricing

Free Plan

Free

  • < 30 Orders / Month
  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • FB & IG Ads Integration
  • TikTok Ads Integration

Standard Plan

$20 / month

  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • Facebook & Instagram Ads Integration
  • TikTok Ads Integration

10-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (32)

Overall rating
4.4
Counts per rating level
  • 94% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 3% of ratings are 1 stars
October 14, 2024

AWC has become really bad at tracking orders. before you found all of the orders but now it misses 50% of the orders...

Waxgone.se
Sweden
14 days using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied October 18, 2024

I'm really sorry to hear about the tracking issues you’ve experienced. Please don’t hesitate to reach out to our support team so that we can resolve the issue. We’d love the opportunity to work with you directly and get everything working smoothly again :)

June 27, 2024

Amazing app highly recommended to all. Give real clarity over all important tracking metrics at the touch of a button.

DefineCurls
Australia
27 days using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied June 28, 2024

Thank you for taking the time to leave a review. Much appreciated :)

December 27, 2023

Solid tracking app with great support from the founders, and works at a fraction of the price of similar apps. Bernard and Dirk helped manually troubleshoot issues on several occasions and always respond quickly. Highly recommend!

Purr Heaven
Canada
Over 1 year using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied December 29, 2023

Thank you for the lovely feedback, much appreciated! Always happy to be of assistance :)

January 16, 2024

As an e-commerce business owner two years into the journey, 'AdWhatCost' has been a game-changer for my Shopify store. Its intuitive interface simplifies complex data, making it easy to track and understand my ad spend and its returns. The daily profit and loss metrics are particularly invaluable, providing clear insights into my store's financial performance. It's a must-have for anyone serious about efficiently managing their online business finances.

slvrsleep
Australia
23 days using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied January 17, 2024

Thank you so much for leaving us this terrific review, much appreciated! Happy to hear that our app has proven to be a game-changer for you :)

April 12, 2022

Wir arbeiten seit Tag 1 mit AdWhatCost zusammen, um Facebook KPIs zuverlässig und übersichtlich zu tracken und nachgehend analysieren zu können. Sehr benutzerfreundliche Oberfläche und transparente Darstellung der Resultate der Facebook Kampagnen! Mehr als empfehlenswert!

Naughty Nuts GmbH
Germany
Almost 3 years using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied April 13, 2022

Danke für diese großartige Review und natürlich auch euren fortwährenden Input in Sachen Feature Entwicklung. Wir wissen es wirklich zu schätzen :)

Support

App support provided by AdWhatCost: Ad Insights & UTM.

Launched

September 6, 2021

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