Related categories

AdWhatCost: Ad Insights & UTM

Facebook Ads, TikToks Ads Performance Monitoring; UTM Tracking

Free plan available. 10-day free trial.

App highlights

  • Speed tested: no impact to your online store

Key values section

Fast & Reliable Reporting

We only report orders that can be verifiably allocated to one of your ads via our UTM matchmaking – in next to real time

Ad Profitability Tracking

Factoring in ad spend, shipping & cost of goods sold, we calculate the profitability of your Facebook & TikTok ads based on verified orders

Unlimited Attribution Window

We analyze the whole customer journey inside of your Shopify store & attribute orders to the latest UTM parameter set recorded

App details

AdWhatCost: Ad Insights & UTM

AdWhatCost: Ad Insights & UTM

Reliable Conversion Tracking

In the light of progressively inaccurate ads reporting and a partial reliance on estimations in the post iOS14 era, reliable reporting data has become an increasingly rare commodity.

AdWhatCost gives you an accurate and most of all reliable account of all orders that were verifiably placed by visitors of your store who have clicked on your Facebook ads, Instagram ads or TikTok ads within their customer journey. To do so we use UTM parameter sets to match your Facebook Ads (Meta Ads) & TikTok Ads data with your Shopify store data.

For the purpose of full transparency & traceability, we come with receipts, in the sense that we list each order on the respective ad’s detail page.

Instant Insights

Ever since the release of iOS14, ad conversion reporting has not only become less accurate but also slower with reporting delays of up to several days. We analyze your customer’s journey as soon as Shopify linked it to your orders to give you the ad performance data in close to real time to put you in a position to be able to make educated scaling decisions at a moment’s notice.

Profitability Tracking & Calculation

On top of your ad spend, we also take your cost of goods sold (COGS), shipping costs and tax into the equation. This means that our app can give you a more accurate account of your ad’s profitability as well as advanced performance marketing KPIs such as ROMI (return of marketing investment: profit / ad spend). Of course, we also deliver traditional paid social metrics such as ROAS & ACoS.

Unlimited Attribution Window

We don’t just look at the converted session that brought about the order, but rather meticulously analyze the entirety of sessions that make up your customer’s journey inside of your Shopify store. This way AdWhatCost can lift the one-week click attribution constraint put on you by ad platforms like Facebook. The only limit to the length of your attribution window is the length of the respective customer’s journey!

Item Quantity Insights

Our item quantities table delivers insights into the purchase behavior of customers whose purchase was triggered by one of your FB ads, IG ads or TT ads. Spot trends and adjust your creative and copy efforts accordingly!

UTM Tracking

As for insights beyond Facebook analytics, Instagram analytics and TikTok analytics, you can rely on our UTM tracking feature to deliver verifiable conversion data for all your marketing campaigns that are equipped with UTM parameters.

Customer Cohort Analysis

Track your customer cohorts on monthly as well as on weekly basis to analyze your customer retention and explore invaluable data such as your Customer Acquisition Cost (CAC) and your Customer Live Time Value by cohort.

Launch date

Integrates with

  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
AdWhatCost: Ad Insights & UTM

AdWhatCost: Ad Insights & UTM

Reliable Conversion Tracking

In the light of progressively inaccurate ads reporting and a partial reliance on estimations in the post iOS14 era, reliable reporting data has become an increasingly rare commodity.

AdWhatCost gives you an accurate and most of all reliable account of all orders that were verifiably placed by visitors of your store who have clicked on your Facebook ads, Instagram ads or TikTok ads within their customer journey. To do so we use UTM parameter sets to match your Facebook Ads (Meta Ads) & TikTok Ads data with your Shopify store data.

For the purpose of full transparency & traceability, we come with receipts, in the sense that we list each order on the respective ad’s detail page.

Instant Insights

Ever since the release of iOS14, ad conversion reporting has not only become less accurate but also slower with reporting delays of up to several days. We analyze your customer’s journey as soon as Shopify linked it to your orders to give you the ad performance data in close to real time to put you in a position to be able to make educated scaling decisions at a moment’s notice.

Profitability Tracking & Calculation

On top of your ad spend, we also take your cost of goods sold (COGS), shipping costs and tax into the equation. This means that our app can give you a more accurate account of your ad’s profitability as well as advanced performance marketing KPIs such as ROMI (return of marketing investment: profit / ad spend). Of course, we also deliver traditional paid social metrics such as ROAS & ACoS.

Unlimited Attribution Window

We don’t just look at the converted session that brought about the order, but rather meticulously analyze the entirety of sessions that make up your customer’s journey inside of your Shopify store. This way AdWhatCost can lift the one-week click attribution constraint put on you by ad platforms like Facebook. The only limit to the length of your attribution window is the length of the respective customer’s journey!

Item Quantity Insights

Our item quantities table delivers insights into the purchase behavior of customers whose purchase was triggered by one of your FB ads, IG ads or TT ads. Spot trends and adjust your creative and copy efforts accordingly!

UTM Tracking

As for insights beyond Facebook analytics, Instagram analytics and TikTok analytics, you can rely on our UTM tracking feature to deliver verifiable conversion data for all your marketing campaigns that are equipped with UTM parameters.

Customer Cohort Analysis

Track your customer cohorts on monthly as well as on weekly basis to analyze your customer retention and explore invaluable data such as your Customer Acquisition Cost (CAC) and your Customer Live Time Value by cohort.

Launch date

Integrates with

  • Facebook Ads
  • Instagram Ads
  • TikTok Ads

Pricing 10-day free trial

See all pricing options

Free Plan

Free

  • < 30 Orders / Month
  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • FB & IG Ads Integration
  • TikTok Ads Integration

Standard Plan

$20/month

  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • Facebook & Instagram Ads Integration
  • TikTok Ads Integration

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • KRISTALROS-LAMPAN

    Location Sweden
    Time spent using app 11 days

    This app is a real gamechanger. A friend of mine recommended it and since I started with adwhatcosts I've saved so much money just by tracking every sale and spending less money on unprofitable ads.

    Developer reply
    November 20, 2022

    Thanks for the great feedback! Much much appreciated :)

  • MigränMasken

    Location Sweden
    Time spent using app 8 days

    Works very great and is easy to use! It's very cheap also if you compare it to other tracking apps and websites. Would highly recommend!

    Developer reply
    November 16, 2022

    Thanks a lot for the high praise! Your review is much appreciated :)

  • SpinBall

    Location Sweden
    Time spent using app 3 days

    Gives awesome tracking for wayyyyyyy less money than other tracking services, and its very simple so use! Recommend!

    Developer reply
    November 16, 2022

    We really appreciate your feedback! Many thanks for the wonderful review :)

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