Faraday Personas & Insights

Faraday Personas & Insights

by Faraday

Everything you need to know about the customers you love.

5.0 of 5 stars(3 reviews)

Your very own personas

We use machine learning to discover unique clusters within your customer base. Recommended for stores with 500+ US customers.

Learn what works

Track sales by persona over time, so you can see which efforts resonate with whom.

All data included

This app includes rich consumer profile data on U.S. adults.

About Faraday Personas & Insights

Personas and Insights App for Shopify

The Faraday App for Shopify gives you everything you need to know about the customers you love. The app uses our prediction engine to reveal the distinct personalities you’ve grown your business around and learn how to truly connect with them. Recommended for stores with 500+ US customers.

Faraday + Shopify

Faraday’s seamless integration with Shopify’s platform allows us to pull your store’s transactional data to build customer personas and deliver insights. We use both your shopper’s data and our Faraday Identity Graph of US consumers to enrich your data, enabling machine learning models to not only describe who your customers are today, but predict how they will behave in the future.

Data Privacy and Security

Your data is safe with us. We do not share or sell your data. Our data security practices are best of breed and SOC 2 audited by a third party. We are CCPA compliant as a Service Provider and GDPR compliant.




5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
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  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Under the Weather

The insights provided by the Faraday app are invaluable! We have a whole new prospective on who our target audience is. The specific customer personas help us visualize and better engage with our audience. We are applying these insights across our entire business from Amazon to Facebook. We are excited to see how this resource impacts results.

Developer reply

October 6, 2020

Thank you Under the Weather Pet for your review. We appreciate your feedback and wish you the best of luck growing your business!


This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer. We've completely redesigned our FB audiences based on the insights from this app, and we're already seeing a 8X ROAS!

Developer reply

October 6, 2020

We appreciate your feedback Seedsheets! Excited to see our app is providing value already to your business. The Faraday Team


Wow, this app is amazing. The first time I looked at the dashboard, I had a whole new appreciation for how to think about our customers. This has already become a valuable resource for our company, and it feels like we are just scratching the surface. With everything we can unlock using these insights, it's hard to imagine a company that wouldn't benefit from Faraday's app.